2
votes
Add UTM parameters to orders
Ability to add the UTM parameters to an order in ActiveCampaign, DRIP, or ConvertKit. So there is the general lead generation feature that syncs UTM fields but with this, we could add UTM parameters to an order that provides better marketing data of a campaign.
None of those platforms have a dedicated place to store UTM data on order records, so it’s tricky 🤔
ActiveCampaign and Drip support *custom* properties on orders, ConvertKit doesn’t support custom properties at all.
With AC it’s pretty easy, you can create an automation that copies the custom field value over to the deal’s custom field when it’s stage is updated: https://wpfusion.com/documentation/ecommerce-tracking/activecampaign-ecommerce/#custom-deal-fields
With Drip you can’t set custom properties in the UI, but you can record a custom Conversion when someone’s UTM values are updated. This would let you see it in the timeline next to the order: https://help.drip.com/hc/en-us/articles/4424710494605-Conversions
We are currently working on the ability to map user/customer fields to custom deal fields with HighLevel: https://wpfusion.com/feature-requests/gohighlevel-custom-opportunity-fields/ . It’s a big change since we will need to create a new field mapping interface.
Once that’s done we’ll be able to use the same functionality for custom properties with AC deals and Drip orders too 😎