The Webhooks addon (or “Zapier addon”) allows you to ping a third party URL when events happen in WP Fusion, similar to WooCommerce’s webhooks. This is advanced functionality, so if you’re not sure if you need it, you probably don’t.
We advise you to keep as much of your automation rules and sequences in your CRM as you can, but sometimes that’s not possible and in those cases this addon can fill the gap.
The available triggers are:
- User registered
- Profile updated
- Tags applied (can specify which tags)
- Tags removed (can specify which tags)
- Tags modified
The available fields are any fields in the wp_usermeta table, as well as the user’s contact ID and tags.
Using this addon allows you to trigger Zaps when users register on your site, update their profile, or when a tag is applied or removed.
An example use case is someone who is using Ontraport as their primary tool for CRM and marketing automation, but wants to trigger an on-site message in Intercom when a course is completed. For a walkthrough on that scenario, check out our Zapier guide.
Because the data is sent from WordPress to Zapier, the Zaps are processed instantly, which means this tool can be used effectively even with a free Zapier account.
With Zoho Flow
Zoho Flow can also capture the incoming data and route it across the various Zoho apps. This lets you update invoices, companies, leads, and other objects in Zoho that would normally be inaccessible to WP Fusion.