Recommended Tools

WP Fusion works with a lot of different plugins and marketing automation tools. Deciding which to use can be overwhelming. Here are our picks for the best plugins and tools to use with WP Fusion.

CRM / Marketing automation

#Basic: Sendinblue

Sendinblue offers a very capable CRM and autoresponder solution, with prices based on email sends, not list size (free up to 300 emails a day). With workflow automations, SMS marketing, live chat, and a landing page builder— Sendinblue is a great choice for a business who needs marketing automation on a budget. See our review for screenshots and more details.

#Midrange: ActiveCampaign

ActiveCampaign has everything you need in a marketing automation tool. With plans (for 5,000 contacts) starting at $79 / mo., ActiveCampaign is reasonably priced for the features it includes— including landing pages, Facebook custom audiences, ecommerce reporting, abandoned cart and cart recovery tools, and a powerful automation builder. See our review for screenshots and more details.

#Cadillac: HubSpot

HubSpot Marketing Hub takes all the automation capabilities of ActiveCampaign and builds on that with a robust sales CRM, dozens of third-party workflow integrations, rock solid uptime, and unbeatable support. It’s not cheap— marketing automations plans start at $800 / mo., but you get what you pay for. HubSpot is probably the most powerful and flexible marketing automation platform supported by WP Fusion.

Ecommerce

#WooCommerce

The gold standard for ecommerce in WordPress is WooCommerce. It has the biggest ecosystem of extensions and almost all themes are designed to be compatible. WP Fusion has a tight integration with WooCommerce for syncing customers with your CRM.

For membership sites, we recommend WooCommerce Subscriptions, which allows you to take recurring payments. WP Fusion can then apply tags in your CRM based on a customer’s subscription status, and those tags can be used to control access to content.

Memberships

#BuddyBoss

BuddyPress is the grandfather of community plugins for WordPress, but it can be hard to set up and requires a lot of customization. Theme compatibility is hit or miss. BuddyBoss is a fork of BuddyPress with all the best features rolled into one plugin, and designed to look fantastic on the BuddyBoss Theme. Plus, they have an app for iOS and Android so your members can take your community on the go. And of course WP Fusion’s BuddyBoss module offers dozens of integration points for syncing BuddyBoss data with your CRM.

#MemberPress

Out of all the all-in-one membership plugins, our favorite is MemberPress. It’s got a great set of features, the team behind it and support is great, and WP Fusion’s integration is comprehensive and well-tested. If you’re looking for a single plugin to get you started with membership levels and taking recurring payments (and don’t want to mess around with WooCommerce), MemberPress is a great choice.

#Gamipress

Gamipress is hands-down the best option these days for “gamifying” your membership or community site. With dozens of addons and extensions, it’s super customizable. We especially like using the WooCommerce points gateway or WooCommerce discounts extensions to make free / discounted merchandise buyable using earned points. And of course WP Fusion keeps all your badges, achievements, and points in sync bidirectionally with your connected marketing automation platform.

Utilities

#Better Notifications for WP

Better Notifications for WP does what it says in the name. It lets you fully customize any of the system emails sent by WordPress. We recommend this plugin for optimizing your registration / account recovery emails, as well as customizing and branding the system emails sent by WordPress after WP Fusion imports a new user (for example from ThriveCart or via a webhook).

#Uncanny Automator

While WP Fusion syncs your WordPress data with your external marketing automation tool, Uncanny Automator links your WordPress plugins with eachother. Automatically change user roles, update course or groups enrollments, send and receive webhooks, sync data to Google Sheets, and more.

#Newsletter Glue

Newsletter Glue lets you send newsletters out to your mailing list directly from the block editor in WordPress. It currently supports Mailchimp, MailerLite, Sendinblue, ActiveCampaign, GetResponse, Sendy and Campaign Monitor.