For this post we’re going to be exploring several ways to leverage marketing automation tools on your MemberPress membership site. The goals of this are twofold: To help you understand your members To help you engage with your members While we’ll be using MemberPress and Drip for the examples, these same strategies can be used…
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Sometimes the best way to understand how something works is to check out a demo. This was difficult with WP Fusion, however, because WP Fusion only runs in the WordPress admin— so there’s not much to look at on a demo site. Just last week we came across WPSandbox. This is an awesome service that…
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Most membership plugins use a ‘plan based approach’ to content protection. However tag based protection is becoming the norm. In this article, we look at three different membership plugins that use the tag-based approach, Memberium, AccessAlly & WPFusion.
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Over 70% of online customers add products to their cart but fail to checkout. Following up with a reminder email can significantly increase the conversion rate. In this video, we create an abandoned cart workflow using WooCommerce, WPFusion and Active Campaign. This makes use of the ‘Abandoned Cart’ Add-On available to ‘Plus’ and ‘Professional’ customers.
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With WPFusion it is possible to apply tags when a user clicks on a link. This could be a button, download or any external link. The tags stored in a subscribers profile can be updated instantly allowing you to display conditional content when the page refreshes. In this video, we use these tools to create…
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Collecting qualifying criteria is a great way to improve your marketing campaigns. The more specific you can be in your messaging the more likely you are to make a sale. With Gravity Forms and WPFusion you can do this in a snap!
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With WPFusion you can restrict membership content based on a subscribers CRM tags. This can remove the need for complex membership plugins and simplify the entire process. In this video we create a basic setup using WooCommerce.
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The evolving world of Marketing Automation This time last year, WP Fusion included support for ActiveCampaign, Infusionsoft, Ontraport, Drip, and ConvertKit. At the time, it seemed like we’d covered everything worth connecting to in the marketing automation space. Fast forward one year, and things have really changed. Marketing automation tools are the fastest growing marketing technology…
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Overview With version 3.10 of WP Fusion, we’ve added support for MailerLite. Customers using MailerLite can now take advantage of all of WP Fusion’s features and plugin integrations, just like with our existing CRM integrations. Read the About Us page at MailerLite for a bit more information about the company behind the product. I really enjoy that (like WP Fusion)…
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