Marketing Automation

WP Fusion brings a suite of powerful tools to WordPress, to help you get the most out of your CRM or marketing automation platform.

Connect anything to anything
without a developer.

WP Fusion includes support for dozens of WordPress plugins, allowing you to connect your membership site, store, learning management system, and more to your CRM.

Common Use Cases

WP Fusion is the glue between your email list and the tools you depend upon. It fills in the missing features in my LMS and Membership software and allows me to trigger events even when other tools don’t let me.

Without WP Fusion, I couldn’t serve my members like I do, with WP Fusion, my finger is on the pulse!

—Darryl Burling, Master New Testament Greek

Graphic of an integration

Stop wasting time with
repetitive tasks.

Example of a Gravity Forms automation

WP Fusion applies tags in your CRM based on user activity throughout your site, allowing you to track engagement and perform complex automations.

Common Use Cases

I’m very critical of the software I use and am extremely careful of the plugins I use. WP Fusion is hands down one of the most helpful plugins I have ever come across. It does everything I need, and it just works.

—Jeremy Alexander, Jerementor

Your customers are
always in sync.

WP Fusion’s intuitive field mapping system lets you connect any piece of user data on your site to fields inside your CRM (including custom fields).

Common Use Cases

We use WP Fusion to help us keep over 100,000 customers scored and synced over more than 12 site archives. It is a robust tool that we have found to only be limited by our imagination.

—Griffin Stewart, 5DayDeal

We play well with others.

WP Fusion integrates WordPress and 100+ plugins with the leading CRMs and marketing automation systems, so you can start doing more with the tools you already use.

All WP Fusion features work universally across all supported CRMs


WP Fusion adds new settings to the plugins you’re already using. For more screenshots see the integrations documentation.

Create a bidirectional sync between your WordPress fields and custom fields in your CRM
Map form submissions from leading form plugins to contact records in your CRM.
Control the visibility of Gutenberg blocks using CRM tags.
WP Fusion's LearnDash course settings
Auto-enroll users into courses and memberships by applying tags in your CRM.
View site tracking data on contact records in your CRM.
Protect access to posts, pages, and forums using tags in your CRM
WP Fusion can sync data from WooCommerce subscriptions to custom fields or properties on contact records in your CRM
Track changes in subscription statuses using tags in your CRM
Sync members from MemberPress and other membership plugins with your CRM, and segment them using tags.

Take your marketing
automation to the next level

WP Fusion offers six pro addon plugins (with Plus and Professional licenses) which offer additional automation capabilities for ecommerce and membership sites.

Abandoned Cart Tracking

The Abandoned Cart addon lets you capture customer information before checkout is completed, then follow up on abandoned carts from your marketing platform.

Enhanced Ecommerce

The Enhanced Ecommerce addon lets you save detailed order data from your store to your CRM's ecommerce system, including products purchased, discounts, and lifetime value.

Media Tools

With the Media Tools addon you can track engagement with media on your site by applying tags in your CRM based on video plays, completions, and progress.

Event Tracking

The Event Tracking addon sends events from supported plugins to CRMs that have an “timeline” or “activity” component.


The Logins addon tracks stale user accounts by applying tags in your CRM after a period of inactivity, and lets you perform login redirects based on a user's CRM tags.

Webhooks (Zapier)

The Webhooks addon lets you send data to Zapier or another third-party service based on user events in WordPress.

Ready to get started?

It’s time to rethink how WordPress can work for you.

Easy Installation

You’ll be up and running in minutes.

Stellar support

If you require assistance, we’re here.

Extensive documentation

Check out our help center.