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Deep Data for ActiveCampaign

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#Overview

ActiveCampaign has finally opened up their new deep data framework to outside apps and services, and we wanted to be one of the first to take advantage of this new tool.

Version 1.2 of our Ecommerce Addon now includes support for sending orders from WooCommerce, WooCommerce Subscriptions, and Easy Digital Downloads to ActiveCampaign via the deep data API.

 

Screenshot of ActiveCampaigns Enhanced Ecommerce Tracking settings. Options include selecting a total revenue field, adding individual sales as deals, choosing a pipeline/stage, and using WP Fusion for data integration, which is shown as connected.

 

Screenshot of a webpage featuring connected integrations, including WP Fusion with a green Connected status. It also offers an option to Add integration. Notably, ActiveCampaign is ready for setup, ensuring seamless Enhanced Ecommerce solutions.

 

If you already have the Ecommerce Addon, update the plugin and then follow the setup instructions here to start saving your sales using deep data. Once the connection is made, new sales via your ecommerce platform will be saved to the contact record using the new framework.

 

Screenshot of a dashboard displaying enhanced e-commerce statistics, including total revenue of $161.60, total orders of 2, and total products of 4. Detailed order information lists order numbers, revenue, shipping method, and product details. ActiveCampaign integration insights are also featured.

 

#Next Steps

Once we’ve had a chance to get some feedback from customers, we’ll add a new tool to the “Batch Tools” panel in the WP Fusion settings to allow you to export all of your historical sales via deep data. We’ll also be keeping an eye on the ActiveCampaign development blog and updating WP Fusion as new deep data features are made public.

Picture of Jack Arturo

Jack Arturo

Jack is the founder and lead developer at Very Good Plugins. When he's not working on marketing automation solutions for WordPress, you can probably find him in the garden with a cold beer. You can also find him on Twitter or at his personal blog.
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