Looking for the best WordPress marketing automation plugins?
If you’re running an online store, membership site, or digital course platform, automating your marketing workflows can help you save time, personalize user experiences, and grow more efficiently.
From syncing user activity with your CRM to sending targeted emails based on behavior, the right automation tools can turn your WordPress site into a powerful marketing engine.
In this guide, we’ve curated the eight best marketing automation plugins that can help you do exactly that.
These tools support key functions like lead capture, user tagging, segmentation, CRM integration, and behavior-based automation. Depending on your needs, you’ll find both marketing-first tools and flexible workflow plugins that can be configured for personalized campaigns.
Here are the plugins we’ll cover:
- WP Fusion
- OttoKit (formerly SureTriggers)
- Bit Flows
- FuseWP
- Make.com
- Uncanny Automator
- AutomatorWP
- WP Webhooks
Whether you’re just starting to explore marketing automation or looking to scale your efforts, this list will help you choose the right tool for your WordPress stack.
Before we dive into the plugin details, let’s take a quick look at what WordPress marketing automation plugins actually do, why they matter, and who can benefit most from using them.
#🤔 What Are WordPress Marketing Automation Plugins? (+ Benefits & Who Needs Them)
A WordPress marketing automation plugin is a tool that helps you automate repetitive tasks related to lead generation, email campaigns, audience segmentation, and CRM sync, without requiring manual effort or constant oversight.
#Benefits of Using Marketing Automation Plugins
- Save time by reducing repetitive marketing and admin tasks
- Improve lead nurturing through consistent, timely follow-ups
- Increase conversions with personalized user journeys
- Keep your audience organized with smart tagging and segmentation
- Scale your marketing efforts without growing your team
- Deliver a smoother, more engaging customer experience
#Who Needs Marketing Automation Plugins
- Marketers who want to personalize email campaigns based on user behavior
- Course creators who want to segment students by progress or engagement
- eCommerce store owners who want to follow up after purchases or cart abandonment
- Membership sites that need to sync user data with CRM platforms for retention workflows, etc
Suppose you’re currently using a mix of contact forms, email tools, and manual tags, or struggling to bridge the gap between WordPress and your CRM. In that case, a marketing automation plugin can tie everything together seamlessly.
#⚔️ Marketing vs. General Purpose vs. Hybrid “Automation” Plugins
Not all WordPress automation plugins are built for the same purpose. Here’s how to tell the difference:
#1️⃣ Marketing Automation Plugins
These are purpose-built to connect WordPress to your CRM or email marketing platform. They support tagging, segmentation, lead capture, and campaign triggering.
Examples: WP Fusion applies tags and syncs user activity to your CRM based on what users do inside WordPress. FuseWP automatically adds users to Mailchimp or ActiveCampaign when they register or make a purchase.
#2️⃣ General Purpose Automation Plugins
These automate backend workflows in WordPress, like unlocking a course after form submission, adding a user to a group, or generating PDF certificates. They aren’t inherently marketing-focused, but they can trigger marketing actions when paired with the right tools.
Examples: Uncanny Automator can trigger a WP Fusion tag when someone completes a course, which in turn sends an email sequence. WP Webhooks can push form submission data to an external service like Make.com, which then updates a CRM.
#3️⃣ Hybrid Automation Plugins
These tools sit in between. They aren’t fully marketing-specific, but they integrate with CRMs and SaaS platforms to support advanced marketing workflows.
Examples: OttoKit can trigger actions in your CRM based on WordPress activity (like form submissions or page visits). Bit Flows can handle internal automations and send data to external tools using webhooks or API calls.
IMPORTANT: Since there are very few marketing-dedicated automation plugins, in this article, we have covered the other two types of plugins as well.
As we said earlier, a general-purpose or hybrid automation plugin can support marketing if you configure it with the right integrations. The magic happens when you combine them.
#😵💫 How to Choose the Best WordPress Marketing Automation Plugins
When evaluating a plugin for marketing automation, it’s not just about what it can automate but also about how well it fits into your marketing stack.
Here’s what to look for:
1. Behavioral Triggers: Does the plugin respond to user actions like visiting a key page, purchasing a product, completing a course, or submitting a form? The more specific the triggers, the more powerful your automation.
2. CRM & Email Tool Integration: Make sure the plugin connects to your marketing stack (HubSpot, Mailchimp, ActiveCampaign, ConvertKit, etc.). A plugin like WP Fusion, for example, acts as a bridge between WordPress and dozens of CRM platforms.
3. Tagging & Segmentation: Good marketing automation relies on clear segmentation. Choose plugins that support contact tagging based on actions, interest, or user roles.
4. Conditional Logic & Multi-Step Flows: Look for tools that support if/then logic, delays, and complex workflows. These features let you automate entire customer journeys, not just isolated tasks.
5. WordPress Integration & Setup: Some plugins let you set everything up directly inside your WordPress site, while others require you to log into a separate platform to manage your automations. Data storage also varies, with some plugins keeping everything inside your WordPress site and others storing it in the cloud.
Plugins that offer native integration within WordPress often provide better control, easier access to data, and fewer dependencies on third-party services.
6. Usability vs. Developer Focus: Some plugins offer no-code visual builders (like OttoKit), while others, like WP Webhooks, are better suited for developers. Choose based on your team’s skill level.
7. Cost Predictability: WordPress plugins often have annual or lifetime pricing. SaaS tools like Make.com typically charge per operation or task, which can add up as your automation needs grow. Balance power and budget accordingly.
Ultimately, the best plugin is the one that meets your marketing goals without adding unnecessary complexity.
#🏆 Top Marketing Automation Plugins for WordPress
When it comes to automating your marketing directly from WordPress, these plugins stand out for their flexibility, deep integrations, and focus on real marketing use cases like tagging, segmentation, and CRM syncing.
The plugins at a glance —
Plugin | CRM Sync | Tagging / Segmentation | Conditional Logic | Integrations (WP/SaaS) | Pricing & Scalability |
WP Fusion | ✅ Built-in | ✅ Deep CRM-based | ✅ Via CRM / plugin rules | 100+ WordPress plugins + 50+ CRMs | Starts at $297/year, tiers for single and unlimited sites |
OttoKit (SureTriggers) | ⚠️ CRM via webhook/API | ✅ Built-in | ✅ Drag-and-drop logic | 300+ apps (WordPress + SaaS) | Free plan, paid plans from $99/year, usage-based tiers |
Bit Flows | ⚠️ Via webhook/API | ⚠️ Basic, logic-based | ✅ Powerful visual filters | Woo, LMS, Elementor, webhook/API | Free version; paid from $59/year, lifetime available |
FuseWP | ✅ Built-in | ✅ Tag mapping rules | ⚠️ Limited rule-based | WooCommerce, LMS, CRMs (Mailchimp etc.) | Starts at $99/year, tiers for 1, 5, unlimited sites |
Make.com | ✅ Built-in | ✅ Deep scenario logic | ✅ Complex flow builder | 1,500+ apps incl. WordPress | Free plan; paid from $9/month, usage-based pricing |
Uncanny Automator | ⚠️ Needs WP Fusion | ⚠️ Indirect via WP plugins | ✅ Visual logic builder | 150+ WP plugins + some SaaS via webhook | Free core; paid from $149/year, multiple site tiers |
AutomatorWP | ⚠️ Via add-ons | ⚠️ Depends on plugin combo | ✅ Modular logic w/ delays | 40+ WordPress plugins (modular add-ons) | Free core; paid from $149/year, tiered by site count |
WP Webhooks | ✅ Webhooks | ⚠️ Requires external setup | ⚠️ Dev-level conditions | API-first: Form plugins, CRMs, Make/Zapier | Free version; paid from $149/year, lifetime plans offered |
#WP Fusion
⚡ Rated ★★★★★, 65 reviews, 35,000+ active installs
WP Fusion connects your WordPress site to your CRM or email marketing tool, enabling seamless data sync, user tagging, and behavior-based automation. It acts as a bridge between your site activity and your external marketing stack, allowing you to trigger powerful, personalized follow-ups based on what users do on your site. It’s particularly well-suited for businesses that rely on segmentation, personalized campaigns, and CRM-driven workflows.
WordPress Integration
WP Fusion is fully integrated into the WordPress dashboard. All settings are configured within your site, and data is stored locally. You can manage automation rules contextually, such as inside forms, membership plugins, or checkout flows. It’s a native, stable setup built entirely for WordPress users.
Key Features
- Sync user data with over 50+ CRM and email platforms
- Apply tags based on logins, purchases, or form submissions
- Protect content and auto-enroll users in courses by tag
- Trigger automations from WooCommerce, LMS, or membership plugins
Price
WP Fusion has a free version and a paid version. The free version offers basic CRM syncing and limited integrations. The paid version unlocks advanced features like enhanced eCommerce tracking, abandoned cart tracking, and support for 100+ plugin integrations.
Pricing starts at $297 per year for a single site (Personal), $427 per year for a single site including six pro addons (Plus), and $647 per year for unlimited sites, also including the pro addons (Professional). All plans include priority support.
Get Automated. Get WP Fusion.
Integrate WordPress with your favorite marketing automation tool today!
Get WP Fusion#OttoKit (SureTriggers)
⚡ Rated ★★★★½, 80+ reviews, 100,000+ active installs on WordPress.org
OttoKit (formerly SureTriggers) is a visual automation builder for WordPress and SaaS tools. It lets you connect your favorite WordPress plugins to external apps like Google Sheets, Slack, Mailchimp, or ActiveCampaign using simple no-code workflows. You can create multi-step automations with conditional logic, delays, and branching paths, all from a clean drag-and-drop interface. It’s a great choice for marketers who want to build cross-platform automations without needing to manage complex setups.
WordPress Integration
OttoKit connects to WordPress through a plugin, but all automations are created and stored on its external cloud platform. While triggers can originate from WordPress, the workflows are run entirely off-site. This limits direct access to automation data and makes the plugin dependent on OttoKit’s platform availability.
Key Features
- Connect 300+ apps and WordPress plugins in visual workflows
- Use conditional logic, delays, and filters in automation steps
- Automate tasks like tagging, notifications, and data sync
- Works with WooCommerce, LearnDash, Elementor, and more
Price
OttoKit has a free version and a paid version. The free version offers unlimited automation workflows and core app integrations with some limits on operations. The paid version unlocks advanced logic, premium app integrations, and higher task limits.
Pricing starts at $108 per year for the Pro plan (5,000 tasks/month), $228 per year for the Business plan (10,000 tasks/month), and $468 per year for the Business Plus plan (30,000 tasks/month).
#FuseWP
⚡ Rated ★★★★★, 17 reviews, 2,000+ active installs on WordPress.org
FuseWP automates the connection between your WordPress site and CRM or email marketing platform. It syncs user activity such as registration, login, purchases, and membership updates directly to your connected CRM, making it easy to build segmented lists and trigger follow-up emails without manual effort. It’s ideal for WordPress users who want to automate CRM syncing with a quick and minimal setup.
WordPress Integration
FuseWP is fully configured within the WordPress admin area, with a simple, centralized dashboard. It stores all settings locally, allowing for quick setup and direct plugin integrations. Tag mapping, user sync, and CRM connections are handled natively, making it beginner-friendly and reliable without depending on external systems.
Key Features
- Automatically sync users to your CRM on registration or purchase
- Apply tags based on WooCommerce products or membership levels
- Supports major tools like Mailchimp, ActiveCampaign, and Brevo
- Sync data from WordPress forms, LMS plugins, and user profile fields
Price
FuseWP has a free version and a paid version. The free version offers core CRM syncing and basic tagging for supported platforms. The paid version unlocks full plugin integration, advanced conditions, tag mapping, and custom field sync.
Pricing starts at $99 per year for the Standard plan (1 site), $199 per year for the Plus plan (3 sites), and $399 per year for the Agency plan (unlimited sites).
You might want to check out WP Fusion vs Fuse WP.
#Make.com
⚡ Rated ★★½, 22 reviews, 70,000+ active installs on WordPress.org
Make.com (formerly Integromat) is a powerful no-code automation platform that connects WordPress to thousands of external tools. It lets you build intricate visual workflows to automate everything from form submissions and CRM updates to multi-step marketing campaigns involving Slack, Google Sheets, and beyond. If you need to connect WordPress with multiple third-party tools like CRMs, spreadsheets, or messaging apps, Make.com gives you the flexibility to build complex, cross-platform workflows.
WordPress Integration
Make.com is a fully external platform that connects to WordPress via webhooks and API. All workflows are created and managed on Make’s cloud-based interface. While powerful, it requires external setup and does not store configuration inside WordPress, which may limit visibility and control for non-technical users.
Key Features
- Automate across WordPress and 1,500+ third-party apps
- Use visual scenario builder with conditions and multi-step logic
- Receive and send webhooks from any WordPress plugin or form
- Great for syncing WordPress data with CRMs, email, and team tools
Price
Make.com has a free version and a paid version. The free version includes 1,000 operations/month with up to 2 active scenarios and basic automation features. The paid version offers more tasks (10,000 operations/month), faster execution, advanced scheduling, and premium app integrations.
Pricing starts at $9/month for Core (freelancers), $16/month for Pro (growing businesses), and $29/month for Teams (SMB collaboration), with custom Enterprise pricing available.
#Uncanny Automator
⚡ Rated ★★★★½, 141 reviews, 50,000+ active installs on WordPress.org
Uncanny Automator is a lightweight WordPress automation plugin that helps connect your existing plugins and trigger actions across them. It works with popular tools like WooCommerce, LearnDash, and BuddyBoss, and supports marketing workflows through add-ons or integrations with WP Fusion and webhooks.
WordPress Integration
Uncanny Automator is fully integrated into the WordPress admin dashboard. It offers a centralized interface where you can create automation workflows based on user activity and supported plugin actions. All settings and data remain within your site, making it a native solution that’s easy to manage without relying on third-party platforms.
Key Features
- Automate workflows between 150+ WordPress plugins and services
- Trigger actions like sending emails, enrolling users, or applying tags
- Integrates with WP Fusion, Mailchimp, Slack, and Google Sheets
- Offers visual recipe builder with support for conditions and delays
Price
Uncanny Automator has a free version and a paid version. The free version includes unlimited recipes with limited integrations and basic triggers/actions. The paid version unlocks all integrations, advanced conditions, delays, scheduling, and external app support.
Pricing starts at $149/year for Basic (1 site), $249/year for Plus (10 sites), and $399/year for Elite (50 sites).
You might want to check out WP Fusion vs Uncanny Automator.
#AutomatorWP
⚡ Rated ★★★★½, 197 reviews, 9,000+ active installs on WordPress.org
AutomatorWP is a lightweight WordPress automation plugin that helps connect your existing plugins and trigger actions across them. It works with popular tools like WooCommerce, LearnDash, and BuddyBoss, and supports marketing workflows through add-ons or integrations with WP Fusion and webhooks.
WordPress Integration
AutomatorWP is fully integrated with WordPress and configured inside the admin dashboard. It uses a system of optional add-ons, allowing you to activate only the integrations you need. All settings and automation logic are stored locally, giving you full control without relying on external services.
Key Features
- Connect dozens of plugins using trigger-action logic
- Add-ons support tagging, email marketing, and user management
- Offers condition groups, delays, and custom tokens
- Works well for LMS, membership, and community-based automations
Price
AutomatorWP has a free version and a paid version. The free version includes basic automation with limited integrations and features, available through the WordPress repository. The paid version provides access to 40+ premium add-ons, advanced triggers and actions, conditional logic, and multi-step workflows.
Pricing starts at $149/year for the Personal Pass (2 sites), $249/year for the Professional Pass (10 sites), and $499/year for the All Access Pass (unlimited sites).
#WP Webhooks
⚡ Rated ★★★★½, 52 reviews, 10,000+ active installs on WordPress.org
WP Webhooks enables automation by sending and receiving data between your WordPress site and external platforms. It allows you to trigger workflows via webhooks, connect to tools like Make.com or Zapier, and push/pull user or form data between systems. It’s a great fit for developers and advanced users who want full control over WordPress-to-API connections.
WordPress Integration
WP Webhooks is entirely WordPress-native and designed for developers. All configuration is done within the WordPress admin, with extensive support for incoming and outgoing webhooks. Data stays local, and the interface is built for precision, offering advanced customization for those comfortable with APIs and conditional logic.
Key Features
- Trigger actions based on WordPress events or external API calls
- Send data to or receive data from external services
- Supports authentication, logging, and developer-level flexibility
- Works well with WP Fusion, FluentCRM, and form plugins
Price
WP Webhooks has a free version and a paid version. The free version provides core webhook functionality, including basic send/receive operations and plugin integrations. The paid version includes advanced authentication, conditional logic, logging, scheduling, and extended plugin support.
Pricing starts at $149/year for the Starter plan (1 site), $249/year for the Business plan (10 sites), and $499/year for the Agency plan (75 sites), with all plans featuring unlimited automations and webhooks.
#Bit Flows
⚡ Rated ★★★★½, 16 reviews, 1,000+ active installs on WordPress.org
Bit Flows is a no-code automation plugin for WordPress that supports advanced, multi-step workflows. It allows you to trigger actions, apply filters, and route data conditionally between WordPress plugins and external services using a visual flow builder. With tools like delay, router, and repeater, Bit Flows makes it easy to automate complex tasks across different business functions. Its unlimited workflows and flat pricing make it especially appealing for cost-conscious users with large automation needs.
WordPress Integration
Bit Flows is fully managed within WordPress, with an intuitive drag-and-drop builder inside your dashboard. All settings, workflows, and data remain stored locally on your site. It supports both simple visual flows and advanced API/webhook integrations for developers.
Key Features
- Build multi-step workflows with filters, delays, and conditions
- Trigger actions from forms, payments, or user interactions
- Connect with CRMs and external tools using webhooks or APIs
- Integrates with WooCommerce, Elementor, Tutor LMS, and more
Price
Bit Flows has a free version and a paid version. The free version offers basic triggers, actions, and flow builders with limited plugin integrations. The paid version adds advanced conditions, premium plugin support, webhook/API modules, and priority support.
Pricing starts at $119/year for Starter (1 site), $199/year for Standard (5 sites), $239/year for Plus (50 sites), and $339/year for Developer (100 sites).
#📝 Conclusion
Marketing automation is a practical way to save time, personalize user experiences, and scale your business with less manual effort.
The plugins we covered in this article offer a wide range of automation options, from syncing user data to CRMs and tagging contacts based on behavior, to triggering emails and managing workflows across tools and platforms.
Choosing the right plugin depends on your business model, technical comfort level, and marketing goals.
- WP Fusion is ideal for CRM-based automations, while OttoKit and BitFlows offer visual, flexible workflow builders.
- Make.com stands out for advanced cross-platform automation, and WP Webhooks gives developers deep customization.
- FuseWP and AutomatorWP serve simpler, plugin-specific use cases well, while Uncanny Automator is perfect for connecting WordPress plugins without code.
Start by automating one or two high-impact tasks, such as onboarding or follow-up emails, and expand as you grow.
With the right tools in place, you can turn WordPress into a powerful marketing engine that runs smarter, not harder.
Have questions? Leave us a comment below.
Get Automated. Get WP Fusion.
Integrate WordPress with your favorite marketing automation tool today!
Get WP Fusion