LifterLMS is one of the most popular WordPress plugins to help you create online courses.

LifterLMS helps you create and sell courses and memberships, but it doesn’t include a ton of marketing or segmentation features, which is probably why you’re using Dynamics 365 Marketing alongside LifterLMS.

With WP Fusion, you can connect LifterLMS bidirectionally with Dynamics 365 Marketing, to optimize your marketing efforts and more effectively engage with your students.

WP Fusion creates a LifterLMS — Dynamics 365 Marketing integration in several different ways. You can:

• Apply Dynamics 365 Marketing tags based on student actions, like registration or course completion.
• Restrict access to courses, lessons, or topics based on a user’s tags or lists in Dynamics 365 Marketing.
• Automatically enroll a user in a course or add them to a LifterLMS member when you add a tag to that user in Dynamics 365 Marketing.
• Apply tags in Dynamics 365 Marketing when LifterLMS quizzes are attempted or passed.

Setting up Dynamics 365 Marketing with LifterLMS and WordPress is easy. All you do is install WP Fusion and authorize your WordPress site with Dynamics 365 Marketing:

Then, you can start setting up your LifterLMS — Dynamics 365 Marketing integration.

WP Fusion will automatically add new students to Dynamics 365 Marketing, and you can also set up a number of other features to help you segment your students.

Apply Tags Based on Student Actions

One of the most powerful features in the Dynamics 365 Marketing — LifterLMS integration is the ability to tag users in Dynamics 365 Marketing based on actions they take in your course.

For example, you can apply new tags when a user:

• Starts a course, lesson, or topic.
• Completes a course, lesson, or topic.
• Passes or fails a quiz.

You can also use tags to track a user’s course progress, like the last lesson or course that they’ve completed.

By applying these tags, you can create laser-focused segments and set up marketing automation to create a better experience and sell more courses.

Restrict Access

With WP Fusion, you can also restrict access to course content using tags in Dynamics 365 Marketing.

You can restrict access to courses, lessons, and topics and automatically redirect users without the required tags to another page (like your sales page).

Automatic Enrollment

You can automatically enroll a student in a course or LifterLMS membership just by applying a tag to that user in Dynamics 365 Marketing.

Once you link a course or group with a tag from Dynamics 365 Marketing, users will automatically be added to that course/group when the tag is applied:

If you remove that tag in Dynamics 365 Marketing, users will automatically be un-enrolled.

With WP Fusion, you can optimize both your course and marketing efforts by connecting LifterLMS to Dynamics 365 Marketing.

Click below to learn more about why WP Fusion is the ideal solution to connect Dynamics 365 Marketing to LifterLMS.