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Jack Arturo

Picture of Jack Arturo
Jack is the founder and lead developer at Very Good Plugins. When he's not working on marketing automation solutions for WordPress, you can probably find him in the garden with a cold beer. You can also find him on Twitter or at his personal blog.

Articles by Jack Arturo

Orange background with a white icon of a person beside a presentation screen. The text HELLO DEMOS is prominently displayed, accompanied by August 2018 in smaller font. Featuring WP Fusion CRM integration, it streamlines your workflow effortlessly.
News
Jack Arturo

We’ve added a live demo

Sometimes the best way to understand how something works is to check out a demo. This was difficult with WP Fusion, however, because WP Fusion only runs in the WordPress admin— so there’s not much to look at on a demo site. Just last week we came across WPSandbox. This

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Promotional graphic for WPFusion 3.12, launched in March 2018, highlighting the March Update with SEO Keywords. Featuring logos of ConvertFox, Zoho, and Kartra against a vibrant orange background adorned with technological icons.
Plugin Updates
Jack Arturo

March Update

The evolving world of Marketing Automation This time last year, WP Fusion included support for ActiveCampaign, Infusionsoft, Ontraport, Drip, and ConvertKit. At the time, it seemed like we’d covered everything worth connecting to in the marketing automation space. Fast forward one year, and things have really changed. Marketing automation tools

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The image showcases the MailerLite logo, perfect for email marketing. Mailer is in black text while lite sits within a green speech bubble, set against a background of faint geometric and abstract line drawings.
Plugin Updates
Jack Arturo

Introducing…. MailerLite

Overview With version 3.10 of WP Fusion, we’ve added support for MailerLite. Customers using MailerLite can now take advantage of all of WP Fusion’s features and plugin integrations, just like with our existing CRM integrations. Read the About Us page at MailerLite for a bit more information about the company behind the product. I really

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The image showcases a stylized white calendar icon with 01 on it against a vibrant orange background. To the right, large white text reads 2017 in Review, highlighting the year. Below, it says WPFusion in crisp white letters.
News
Jack Arturo

2017 in Review

I’ve always appreciated open source projects that do a year end summary. Before launching WP Fusion, it was posts like Pippin Williamson’s year end reviews that gave us a lot of insight into how to start a WordPress plugin business, and also explained many of the challenges involved and how

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On a blue background, the word mautic appears in white, alongside a yellow stylized letter M with an arrow inside a white circle to the left, representing the power of marketing automation.
Plugin Updates
Jack Arturo

Introducing Mautic

Overview With version 3.7 of WP Fusion, we’ve added support for the Mautic marketing automation platform. Customers using Mautic cloud, or self-hosted installations can now take advantage of all of WP Fusion’s features and plugin integrations, just like with our existing CRM integrations. What’s Mautic? We’re really excited to be

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A blue graphic features white text that reads WPFusion 3.3 with August 2017 beneath it, highlighting the August update.
News
Jack Arturo

August Update

Our development team took a (much needed) two months off this summer, to take a step back and spend some time focusing on the big picture concepts: what we’re doing well, what we could do better, and how we’d like to see WP Fusion evolve over the next year. We’ve

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Logo for WP Fusion featuring a hexagonal design with a W inside, surrounded by geometric shapes on a blue background. The text WP Fusion is prominently displayed in white to the right, highlighting its expertise in data integration with platforms like ActiveCampaign.
Addons
Jack Arturo

Deep Data for ActiveCampaign

Overview ActiveCampaign has finally opened up their new deep data framework to outside apps and services, and we wanted to be one of the first to take advantage of this new tool. Version 1.2 of our Ecommerce Addon now includes support for sending orders from WooCommerce, WooCommerce Subscriptions, and Easy Digital Downloads

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Bold white text on a teal background reads WP FUSION 3.0.
News
Jack Arturo

3.0 Release

Every January (marking the anniversary of WP Fusion), we spend the month working on the next milestone release. This year we’re proud to announce WP Fusion 3.0. Overview Like version 2.0, 3.0 is a major rewrite of WP Fusion (while being fully backwards compatible). Almost all of our plugin integrations

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Text logo showing WPFusion in blue and black next to a plus sign, followed by an envelope icon with a simplified chart line. Below the icon is the text ConvertKit, emphasizing its powerful email marketing tools for online creators.
News
Jack Arturo

Introducing ConvertKit

Version 2.8 of WP Fusion brings full support for ConvertKit, an email marketing and automation tool built specifically for professional bloggers. We’ve really enjoyed working with ConvertKit while building this integration. It has an intuitive interface, powerful automation tools, and the team behind it is committed to customer satisfaction and

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Text logo on an orange background: WP Fusion Add-ons with a large white plus symbol on the right.
Addons
Jack Arturo

Introducing Add-ons

Since we launched WP Fusion we’ve had a lot of requests for features that fall outside of our goals for the core product. Some requests were for functionality that only applied to a specific CRM, others were applicable only to developers or pro users. We wanted to keep the core

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The image prominently displays the number 2.4 in large, bold black digits, accompanied by the word ONTRAPORT in blue and black text, welcoming you to Version 2.4 with its sleek design.
News
Jack Arturo

Version 2.4 – Welcome to ONTRAPORT

We just released version 2.4 of WP Fusion, and we’re excited to announce we’ve expanded our CRM integrations to include ONTRAPORT. ONTRAPORT is a powerful all-in-one CRM system that supports ecommerce, marketing automation, and contact and list management. Setting up your WordPress site to connect to ONTRAPORT is just as easy as

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A screenshot of a subscription management interface shows newly released enhancements, allowing users to apply or remove tags based on subscription status. Tags include OM Hosting annual, Hosting Cancelled, OM Hosting status unclear, and OM Hosting EXPIRED.
Plugin Updates
Jack Arturo

2.1 Released – Subscriptions Enhancements & More

WP Fusion 2.1 marks our first new feature release since 2.0 came out in March. We’ve added a bunch of optimizations and improvements under the hood, especially for our ActiveCampaign customers. We’ve added a new settings group for those of you running WooCommerce Subscriptions (see the screenshot above). You can now

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The logo of WP Fusion 2.0 elegantly displays the text WP FUSION with stylish blue and green brackets embracing WP and N, set against a dark background.
Plugin Updates
Jack Arturo

The All New WP Fusion

In March of this year, after 3 months and over 100 hours in development, we finally released WP Fusion 2.0 to the world. This new version represents a complete re-build, from the ground up, and is now powered by a fully modular and extensible architecture that will allow us to quickly and easily add

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Against an orange backdrop, large white text boldly declares 2.0 IS COMING... offering an exclusive preview of the next evolution in WP Fusion.
News
Jack Arturo

WP Fusion 2.0 Preview

Steve Woody from Online Mastery has put together a demo video showcasing a bunch of the new features and improvements coming in WP Fusion 2.0. Check out the video below for a sneak peek. We’re rigorously testing the new version and plan to release it to the public in the next few days!

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A blue background showcases the text WPFusion in white, with 2016 below it in a smaller white font, celebrating the launch of the new website.
News
Jack Arturo

Welcome to 2016, and Our New Website!

This January we’re celebrating the first birthday of WP Fusion, and it’s been an exciting year! We started out quite simply… we just wanted to make it a little easier to run a membership site on WordPress, but we didn’t realize how much more was possible. Many people have written in with suggestions for new features and

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