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Jack Arturo

Picture of Jack Arturo
Jack is the founder and lead developer at Very Good Plugins. When he's not working on marketing automation solutions for WordPress, you can probably find him in the garden with a cold beer. You can also find him on Twitter or at his personal blog.

Articles by Jack Arturo

Logo for WP Fusion Lite featuring icons for various CRM integrations, including a green square, blue paper airplane, square with interlinked circles, smiling face, blue circle, and monkey face, all arranged in a circular pattern around the main logo.
Tutorials
Jack Arturo

What can you do with the free WP Fusion Lite?

In case you hadn’t heard, there’s a free version of WP Fusion on the wordpress.org plugin repository— WP Fusion Lite. Up until now we’ve been keeping kind of quiet about it, because we didn’t want to distract from our paid licenses 🤫. But the truth is WP Fusion Lite is a

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A graphic showcases Introducing fluentCRM + REST API with WP Fusion CRM integration. Logos of WooCommerce, WP Fusion, and BuddyBoss are linked by dashed arrows above the text on a blue background.
Plugin Updates
Jack Arturo

Introducing FluentCRM + REST API

WP Fusion v3.37.14 includes a new CRM integration with FluentCRM over the REST API! 🥳 Wait, what’s that mean? 🙃 You might be using FluentCRM because you’re excited about the benefits of a self-hosted CRM and marketing automation plugin. Benefits like: Quick access to your CRM data in the WordPress

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2485101 adaptive learning with wp fusion and learndash 3.4 v2 102224
Plugin Updates
Jack Arturo

Adaptive Learning with WP Fusion and LearnDash 3.4

With LearnDash 3.4 WP Fusion includes a new feature called Filter Course Steps, which lets you personalize course content based on a user’s tags in your CRM. By using tags in your CRM or marketing automation platform, we can create more granular access rules than would be possible with traditional

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Blue background with white text reading 2020 In Review next to an orange square logo. A confetti party popper graphic is beside the text, celebrating milestones like WP Fusion CRM integration. Dotted and solid line designs decorate the background.
News
Jack Arturo

2020 In Review

It’s that time again! The annual WP Fusion year in review 🥳 Quick summary in case you’re landing on our site for the first time: WP Fusion is a plugin that integrates WordPress with CRMs and marketing automation tools. i.e. Sync WooCommerce orders into HubSpot, follow up with FooEvents registrations

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2485100 howwillwpfusionworkwiththebuddybossapp 2 1 102224
News
Jack Arturo

How will WP Fusion work with the BuddyBoss App?

Update, January 7th, 2022: We’ve updated this post to indicate which features do and don’t work with the app. Update, March 16th, 2021: As of WP Fusion v3.37 the BuddyBoss app is supported! Check out the details in the documentation. In case you haven’t heard, BuddyBoss is launching an app 🥳. The

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Blue graphic with white text: Membership Plugins for WP Fusion. Surrounding the text are icons of various plugins, each with unique logos, on a blue background with dotted lines connecting them, symbolizing seamless CRM integration.
Reviews
Jack Arturo

Best Membership Plugins for WP Fusion

We often get asked which plugins work best alongside WP Fusion for creating a membership site. While WP Fusion officially integrates with 21 different membership plugins, some work better than others. As well, different membership sites have different requirements in terms of how transactions are processed, groups (or umbrella accounts),

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2485103 wpfusionvsuncannyautomator v2 102324
Comparison
Jack Arturo

WP Fusion vs Uncanny Automator

We get asked a lot what the difference is between WP Fusion and Uncanny Automator (and AutomatorWP), since both plugins are “automation” solutions for WordPress. WP Fusion is primarily an integration tool between WordPress and your external CRM or marketing automation platform. You can see a list of our supported

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Illustration of a laptop displaying a data analysis concept on the screen. Surrounding it are icons of charts, graphs, and gears connected by dotted lines, symbolizing WP Fusion CRM integration and analytics. The background is a dark blue with a dotted pattern.
Reviews
Jack Arturo

Best CRMs for WordPress (Updated for 2024)

WP Fusion makes it possible to integrate any of 50 different CRMs and marketing automation tools with your WordPress site, but some work better with WordPress than others. When selecting a CRM it’s important to consider the ease of use, the available features, the level of integration available, and (of

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Blue graphic with an orange, white, and gold party popper icon next to 2019 In Review in bold white text. An orange square with a white hashtag is on the left, and small orange dotted patterns decorate the background, seamlessly integrating with WP Fusion CRMs dynamic approach.
News
Jack Arturo

2019 In Review

Wow, another year has already come and gone. The first version of WP Fusion was released in January of 2015, so as of this month we’ve been in business for five years. We created WP Fusion as a simple utility to synchronize UserPro membership data with Infusionsoft, and now it’s

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A hand holds a layered birthday cake with lit candles. To the left, the text reads Woo Birthday Coupons with WP Fusion CRM integration alongside the WooCommerce and WP Fusion logos, seamlessly merging marketing magic. The background is turquoise.
Tutorials
Jack Arturo

Offer Birthday Coupons in WooCommerce with WP Fusion

Giving away a discount on a customer’s birthday is a great way to get people to come back to your store. With WP Fusion and WooCommerce, you can use the automation tools in your CRM to automatically grant discounts based on dates (or other criteria), and limit their usage to

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Orange background with text showing WordPress + NationBuilder with WPFusion in white letters. A multicolored circle with a hashtag symbol is between the words, highlighting WP Fusions seamless CRM integration.
Tutorials
Jack Arturo

Integrate NationBuilder and WordPress with WP Fusion

NationBuilder is a comprehensive suite of organizational and communication tools for communities, organizations, and campaigns. WordPress is the most popular content management system in the world, powering 33% of websites. WP Fusion is a plugin that creates a deep, bi-directional connection between your WordPress website and NationBuilder instance. Let’s take

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Logo for a collaboration between Drip and WooCommerce, enhanced by WP Fusions CRM integration. The background features a gradient from pink to blue.
Tutorials
Jack Arturo

Connect WooCommerce to Drip with WP Fusion

Drip, as an “ecommerce CRM”, is an excellent marketing tool for online businesses. It has built in tools for tracking conversions, lifetime values of customers, sales performance, and abandoned carts. While Drip has a great native integration with Shopify, the options for WooCommerce are pretty limited. The official WooCommerce plugin

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Gradient background with small icons features large white text that reads Elementor + Marketing Automation with WP Fusion CRM integration.
Tutorials
Jack Arturo

Elementor and Marketing Automation

In this post we’re going to be looking at all the ways you can use WP Fusion with Elementor to deeply integrate your website with your CRM or marketing automation system. We’ll be covering: How to capture leads with Elementor Pro Forms How to personalize site content based on a

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2018 in Review graphic with a white calendar icon displaying 01 on a blue background. A confetti emoji adds a celebratory touch, highlighting the achievements of WP Fusion CRM integration. The words WP Fusion are prominently featured below.
News
Jack Arturo

2018 In Review

Another year has come and gone, and it’s time again for our yearly review! We launched WP Fusion in January of 2015, so this month marks our 5th year in business (🎂!). Not only is WP Fusion open source software, but we try to bring an “open source” mentality to our

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Orange background featuring the word Gutenberg in white, alongside a screenshot of the Gutenberg block editor interface. Displaying layout options like button, columns, media & text, and separator, it seamlessly aligns with WP Fusion CRM integration for streamlined content management.
Plugin Updates
Jack Arturo

Introducing Gutenberg Support

WordPress 5.0 is here and with it the powerful new Gutenberg editor. Version 3.20.1 of WP Fusion introduces a new “block” to let you control the visibility of your page content using tags. The old way (with shortcodes) The new way As you can see, using Blocks in Gutenberg is

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Illustration of MailChimps mascot, Freddie the chimpanzee, wearing a blue cap with an M. Next to Freddie, the text reads 3.16 + MailChimp in white. Against a blue background with doodle patterns, it suggests how to integrate MailChimp with WordPress seamlessly. Below, it says August 2018.
News
Jack Arturo

Now you can integrate your WordPress site with MailChimp

MailChimp is one of the most popular marketing automation platforms around, and ever since WP Fusion first came out we’ve been asked about MailChimp support. Unfortunately MailChimp was a bit different from our other supported CRMs and didn’t have an intuitive way for tagging contacts. This all changed a couple

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Text on a blue background reads: Automating MemberPress with WP Fusion for seamless membership site automation. White gear icons are on the left.
Tutorials
Jack Arturo

Automating your MemberPress membership site

For this post we’re going to be exploring several ways to leverage marketing automation tools on your MemberPress membership site. The goals of this are twofold: To help you understand your members To help you engage with your members While we’ll be using MemberPress and Drip for the examples, these

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