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Inactive / Unsubscribed People in Drip

  • Last updated on October 14, 2020

#Overview

When someone unsubscribes from marketing emails in Drip, their status becomes Inactive. This affects how WP Fusion can interact with those records over the API.

You can view your inactive subscribers in Drip under People » Inactive.

A webpage showcasing a dashboard for managing inactive people in an email marketing app, featuring WP Fusion CRM integration. It displays potential revenue of $1,810 from inactive users and suggests reaching 11 more people, with options to Activate all people or skip.

#With WP Fusion

If you don’t “Activate” the inactive people, WP Fusion is affected in a few ways:

  • If you run a Resync Contact IDs and Tags operation, or click Resync Tags on an individual user’s profile, their contact ID and tags will be lost. You’ll see a No Contact Record Found message. The user will lose access to any content protected by tags.
  • If the user updates their profile, this data will not be synced to Drip. A message will be logged to the WP Fusion logs saying “Person has unsubscribed from marketing. Updates may not have been saved.”
  • Tags can still be applied to and removed from the person, but the person will not show up in Drip when you search by those tags.

To view a list of all inactive users, head to Users » All Users in the WordPress admin, and choose (Inactive in Drip) from the Filter By Tag dropdown.

A screenshot of a user management panel displays one user, alexking, with the role Customer (3). Their email is alexking4@verygoodplugins.com, and they have drip tags like Main Forum Tag and Abandoned Cart. Seamless WP Fusion CRM integration enhances the management experience.

#Re-subscribing people

It is also possible to use WP Fusion to re-subscribe unsubscribed people. To do that, pass a value of “active” for the “Status” field, which you can select from WP Fusion’s Select A CRM Field dropdown.

For example, we can do this with Gravity Forms by creating a hidden form field with the value “active”.

Screenshot of a WordPress form dashboard labeled Drip Resubscribe Form, showcasing the WP Fusion CRM integration. The hidden field settings reveal Default Value set to active. Options include editing, settings, entries, and preview tabs on top. The left sidebar displays various menu items.

And then via the WP Fusion feed settings, linking that hidden field with the Status field in Drip.

Screenshot of Feed Settings for WP Fusion CRM integration. Includes options for Feed name, Map Fields, Apply Tags, and Opt-In Condition, with a checkbox for enabling the condition. A blue Update Settings button is at the bottom.

Now when the form is submitted, the person will be re-activated.

Note that you can also unsubscribe people, by passing a value of “unsubscribed”. As another example, instead of a hidden field, we can use a Radio type field, with the input values set to match the Drip subscriber statuses:

Screenshot of a form setup page titled Drip Resubscribe Form with options to subscribe to marketing and seamlessly integrate with WP Fusion CRM. Includes radio buttons for Yes and No. Navigation menu on the left shows various sections like Dashboard, Posts, and Forms.

It doesn’t matter which type of field you use, or which plugin, as long as the value “active” is sent over the API for the Status field, the subscriber will be activated. You can see the data that WP Fusion is sending to Drip by checking the Activity Logs.

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