Run a membership site
WP Fusion offers an intuitive page locking system that can restrict access to any content on your site based on a user’s tags in your CRM. This lets you use your WordPress site to:
- Sell online courses with LearnDash or LifterLMS
- Create members-only discussion forums with bbPress
- Create archives of downloadable material for members
- And almost anything else you can think of
WP Fusion can intelligently redirect users to alternate pages on your site if they don’t have permission to access a given piece of content, or show a custom error message.
Customize the user experience
WP Fusion synchronizes your customers’ CRM contact records with your WordPress users database. This means that all of your CRM contact data is accessible by any WordPress plugin. We like using the Ultimate Member plugin for creating and managing custom user fields, as well as allowing users to update their profile data from within your WordPress site. User Meta Shortcodes is another great option for simply displaying stored user information.
Imagine your customers coming back to your website and being greeted with a personalized message. WP Fusion can do that.
Track and engage leads
WP Fusion has the ability to automatically apply tags to a contact when they visit a certain page on your site. You can even gauge their interest by setting a delay before the tag is applied.
For example, if a customer reads your product description page for more than three seconds, why not automatically send them an email with a special discount if they purchase now? WP Fusion can do that.
Keep WordPress sites in sync
Because WP Fusion can push user data to your CRM, and be configured to receive data automatically from your CRM, you can use WP Fusion to keep user accounts in sync across multiple sites. With some simple configuration, you can use your CRM application as a central hub to keep user accounts on an unlimited number of WordPress installs synchronized, including user logins and passwords.
Perform actions with user data
Because WP Fusion supports synchronizing any user metadata collected on your site, you can use a wide variety of WordPress plugins to collect additional user data on registration (we like Ultimate Member), or create your own forms from scratch. After the user has been registered, all data collected during registration is passed through to your CRM, where you can use the campaign builder to apply a tag, assign an owner, or send an email based on questions answered during registration.
WP Fusion also supports triggering campaign sequences when a user profile is updated, so you can trigger campaign sequences in response to questions a user has answered in a survey, a change in address, achieving a certain number of purchases, visiting the site for a certain number of times— the options are almost limitless.