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MailChimp is one of the most popular marketing automation platforms around, and ever since WP Fusion first came out we’ve been asked about MailChimp support. Unfortunately MailChimp was a bit different from our other supported CRMs and didn’t have an intuitive way for tagging contacts. This all changed a couple
For this post we’re going to be exploring several ways to leverage marketing automation tools on your MemberPress membership site. The goals of this are twofold: To help you understand your members To help you engage with your members While we’ll be using MemberPress and Drip for the examples, these
Sometimes the best way to understand how something works is to check out a demo. This was difficult with WP Fusion, however, because WP Fusion only runs in the WordPress admin— so there’s not much to look at on a demo site. Just last week we came across WPSandbox. This
Most membership plugins use a ‘plan based approach’ to content protection. However tag based protection is becoming the norm. In this article, we look at three different membership plugins that use the tag-based approach, Memberium, AccessAlly & WP Fusion.
Over 70% of online customers add products to their cart but fail to checkout. Following up with a reminder email can significantly increase the conversion rate. In this video, we create an abandoned cart workflow using WooCommerce, WP Fusion and Active Campaign. This makes use of the ‘Abandoned Cart’ Add-On
With WP Fusion it is possible to apply tags when a user clicks on a link. This could be a button, download or any external link. The tags stored in a subscribers profile can be updated instantly allowing you to display conditional content when the page refreshes. In this video,
Collecting qualifying criteria is a great way to improve your marketing campaigns. The more specific you can be in your messaging the more likely you are to make a sale. With Gravity Forms and WP Fusion you can do this in a snap!
With WP Fusion you can restrict membership content based on a subscribers CRM tags. This can remove the need for complex membership plugins and simplify the entire process. In this video we create a basic setup using WooCommerce.
The evolving world of Marketing Automation This time last year, WP Fusion included support for ActiveCampaign, Infusionsoft, Ontraport, Drip, and ConvertKit. At the time, it seemed like we’d covered everything worth connecting to in the marketing automation space. Fast forward one year, and things have really changed. Marketing automation tools
Overview With version 3.10 of WP Fusion, we’ve added support for MailerLite. Customers using MailerLite can now take advantage of all of WP Fusion’s features and plugin integrations, just like with our existing CRM integrations. Read the About Us page at MailerLite for a bit more information about the company behind the product. I really
I’ve always appreciated open source projects that do a year end summary. Before launching WP Fusion, it was posts like Pippin Williamson’s year end reviews that gave us a lot of insight into how to start a WordPress plugin business, and also explained many of the challenges involved and how
Overview With version 3.7 of WP Fusion, we’ve added support for the Mautic marketing automation platform. Customers using Mautic cloud, or self-hosted installations can now take advantage of all of WP Fusion’s features and plugin integrations, just like with our existing CRM integrations. What’s Mautic? We’re really excited to be
Our development team took a (much needed) two months off this summer, to take a step back and spend some time focusing on the big picture concepts: what we’re doing well, what we could do better, and how we’d like to see WP Fusion evolve over the next year. We’ve
Overview ActiveCampaign has finally opened up their new deep data framework to outside apps and services, and we wanted to be one of the first to take advantage of this new tool. Version 1.2 of our Ecommerce Addon now includes support for sending orders from WooCommerce, WooCommerce Subscriptions, and Easy Digital Downloads
Every January (marking the anniversary of WP Fusion), we spend the month working on the next milestone release. This year we’re proud to announce WP Fusion 3.0. Overview Like version 2.0, 3.0 is a major rewrite of WP Fusion (while being fully backwards compatible). Almost all of our plugin integrations
Version 2.8 of WP Fusion brings full support for ConvertKit, an email marketing and automation tool built specifically for professional bloggers. We’ve really enjoyed working with ConvertKit while building this integration. It has an intuitive interface, powerful automation tools, and the team behind it is committed to customer satisfaction and
Since we launched WP Fusion we’ve had a lot of requests for features that fall outside of our goals for the core product. Some requests were for functionality that only applied to a specific CRM, others were applicable only to developers or pro users. We wanted to keep the core
We just released version 2.4 of WP Fusion, and we’re excited to announce we’ve expanded our CRM integrations to include ONTRAPORT. ONTRAPORT is a powerful all-in-one CRM system that supports ecommerce, marketing automation, and contact and list management. Setting up your WordPress site to connect to ONTRAPORT is just as easy as
WP Fusion 2.1 marks our first new feature release since 2.0 came out in March. We’ve added a bunch of optimizations and improvements under the hood, especially for our ActiveCampaign customers. We’ve added a new settings group for those of you running WooCommerce Subscriptions (see the screenshot above). You can now
In March of this year, after 3 months and over 100 hours in development, we finally released WP Fusion 2.0 to the world. This new version represents a complete re-build, from the ground up, and is now powered by a fully modular and extensible architecture that will allow us to quickly and easily add
