Complete Guide to Integrating HubSpot with WordPress

With HubSpot WordPress integration, you can use the world’s best CMS with the most popular inbound marketing platform. See how to integrate them with WP Fusion!

HubSpot is a full-spectrum inbound marketing and automation platform that makes it easy for businesses to execute, manage, and measure their inbound marketing efforts.

The HubSpot all-in-one platform includes numerous tools, including those for web design, content creation, automated email marketing, social media marketing, web analytics, lead capture, and marketing automation. It’s everything your business needs for running successful campaigns, hassle-free.

Just as HubSpot is one robust tool, so is WordPress, with 35% of the web built on WordPress.

Imagine how powerful your website could be if you combined these two incredibly rich tools. It’s not an exaggeration to say that your business could skyrocket.

This post is your complete guide to integrating HubSpot with WordPress using WP Fusion. You’ll learn how to deeply connect the two platforms and create integrations you don’t even know exist.

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Buy WP Fusion today, and deeply connect HubSpot with WordPress!

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HubSpot and WordPress: A Winning Combination

The HubSpot all-in-one inbound marketing software makes it easy to optimize lead generation and conversion on your WordPress website. What many people fail to realize is that by deeply integrating HubSpot with WordPress, they can leverage WordPress’ content management system (CMS) with HubSpot’s inbound marketing tool.

With HubSpot’s inbound marketing framework, it becomes easy for anyone to create a WordPress website and increase traffic on the site by attracting more website visitors, converting those website visitors into leads (and then customers), and finally turning them into promoters.

Some of the benefits of integrating your HubSpot account with WordPress when used to their full potential are:

  • Increased organic traffic
  • Increased social media traffic
  • Integrated viewer-to-lead rate
  • Increased landing page conversions
  • Increased page performance
  • Better site SEO

How can you leverage the benefits of HubSpot and WordPress together using WP Fusion?

WP Fusion is a WordPress plugin that helps you integrate your WordPress website with the services you regularly use, saving you a lot of time while increasing revenue via marketing automation.

Now, let’s look at how you can quickly tie everything together.

How to Set Up WordPress HubSpot Integration with WP Fusion

As an example, we’ll show you how you can use your favorite WordPress form plugin for lead capture or CTA buttons and then sync those leads automatically to HubSpot’s CRM.

If you change the details of a customer in the CRM, the information will automatically sync in your WordPress site, and vice versa. Additionally, you can easily restrict access to the available content or use lists from the chosen CRM to personalize experiences on the site.

All in all, WP Fusion makes it easy for you to integrate HubSpot and WordPress without special coding or hiring a developer.

Next, you’ll learn how to integrate WordPress with HubSpot using WP Fusion.

To collect leads and sync them to HubSpot’s free CRM, we are going to use Gravity Forms. However, you can connect any other WordPress lead generation plugin to HubSpot as well.

Getting Started

Before setting up your WordPress CRM, there are a few steps you’ll need to perform:

  • Sign up for the CRM of your choice. For this example, we’re using HubSpot.
  • Install the WordPress plugin that you want to connect with your CRM. For this example, we’re using Gravity Forms.
  • Install and activate the WP Fusion plugin. This will allow you to connect any WordPress plugin to the CRM of your choice.

Once you have completed these steps, here’s how you can set up your WordPress CRM:

#1. Choose CRM in WP Fusion and Configure Basic Sync Settings

After installing WP Fusion, go to “Settings” and then select “WP Fusion” to choose a CRM of your choice. We chose HubSpot:

Once you select your CRM, you will see a popup form asking you to authorize the chosen CRM. The process you follow will depend on the CRM you choose, but this is what it looks like with HubSpot:

Once you’re finished with this step, you will be able to control how to sync your WordPress site with the HubSpot CRM. For example, you will be able to:

  • Add new HubSpot contacts automatically as soon as a user registers in WordPress. You will also be able to map registration fields to the fields in HubSpot forms.
  • Enable HubSpot Site Tracking to view the activities happening on your website in your HubSpot CRM.
  • Update the WordPress user account when their data changes in HubSpot, and vice versa.

#2. Start Connecting Plugins to the CRM

Once you have connected to the website, you are all set to connect your WordPress plugins to HubSpot.

WP Fusion integrates with a range of plugins, including:

While we’re using Gravity Forms in this example, the process should be the same regardless of the forms plugin you choose.

To get started, in the WordPress dashboard, open the form that you want to connect to your CRM, or create a new contact form. You can add as many forms as you need:

After this, go to “Settings” and then chose “WP Fusion” in the Gravity Forms interface:

Next, you will need to create a new feed. From there, you’ll be able to map the fields in your contact form to the fields in the HubSpot CRM. You can also easily sync the data with custom fields in HubSpot, on top of mapping the Gravity Form fields to the standard HubSpot fields.

Furthermore, you can choose which list to add new WordPress users to when they subscribe using your form:

And that’s how it’s done! Whenever there are form submissions through your WordPress site, WP Fusion will add the contact to HubSpot, and the form fields will sync accordingly based on the mapping you set up.

Find the details in the Gravity Forms form:

As soon as there’s a form submission, the user’s contact details will pop up in HubSpot contact right away:

Here’s the great news: WP Fusion can handle so much more than lead capture via forms. For example, if you are offering an online course, you can add a contact to a list in HubSpot when they finish the course, and trigger a note or engagement.

Or, you can utilize HubSpot’s email automation service. This allows you to send automated emails that have been pre-written or custom emails whenever a website visitor either fills out a form or contacts you through live chat.

The possibilities are endless!

#3. (Optional) Install the HubSpot WordPress Plugin

HubSpot also provides a free WordPress plugin to create an even deeper link between HubSpot and your WordPress site. While this plugin doesn’t link your other plugins to HubSpot the way WP Fusion does, use it alongside WP Fusion to:

  • Engage visitors with live chat and chatbots
  • Convert leads with HubSpot forms and pop-up forms
  • Manage your HubSpot contact database from within the WordPress dashboard
  • Measure your business growth with analytic dashboards using your Hubspot tracking code, similar to Google Analytics

After you’ve installed the HubSpot WordPress plugin, you’ll be able to access your HubSpot data right inside the WordPress dashboard.

Can I connect WooCommerce to HubSpot?

Sure thing.

There’s a reason why WooCommerce is considered the #1 eCommerce platform for WordPress. However, when you have your WooCommerce store running on WordPress and your email marketing list in HubSpot, the options to connect the two are limited – at first glance, at least.

That’s where WP Fusion comes in. With WP Fusion, all your WooCommerce customers get synced in HubSpot in real time, making it easy for you to segment them based on products purchased, lead sources, coupon used, and many other variables.

#Here’s How You Can Connect WooCommerce to HubSpot

Install WP Fusion and fill in your API details for HubSpot.

Click “Connect.”

And that’s it! Now, your WooCommerce customers will start syncing to HubSpot automatically.

There are so many ways to utilize WP Fusion to your advantage. With the powerful plugin, you won’t even have to look for a dedicated WordPress integration within your CRM. Instead, all you need to do is choose the best CRM for your needs, choose an add-on or two, then let WP Fusion connect it with WordPress.

You can also connect WooCommerce to other CRMs with WP Fusion!

The Final Say

HubSpot is one hell of a platform to grow your business, and integrating it with WordPress can give you even more power than you expect. A quick Google search will show you that. Where WordPress allows you to create attention-grabbing websites, integrating it with HubSpot can take your business to the next level.

Besides increasing website traffic (organic, social media, and referral), page performance, and landing page conversions, the winning HubSpot-WordPress combination is important for businesses because it helps keep operations running efficiently without spending extra time learning and connecting different tools when they can just drag and drop.

Now that you know how you can easily integrate your WordPress site with HubSpot by using WP Fusion, you won’t need to look around for anything else.

WP Fusion

Get Automated. Get WP Fusion.

Buy WP Fusion today, and deeply connect HubSpot with WordPress!

Buy WP Fusion

Are you ready to integrate your WordPress site with HubSpot? Get WP Fusion today.

5 thoughts on “Complete Guide to Integrating HubSpot with WordPress”

      1. The one thing to note is that HubSpot does have it’s own WordPress Plugin (

        The WP Fusion integration is a great addition as you can now connect other plugins with HubSpot!

  1. Awesome Jack, one quick question :
    is the *tag* feature also working?

    There are no ways to tag contacts right now in HubSpot, setting tags is only possible through multiple-choice select custom fields or plugins. Did you add your own custom feature to mimic the behavior of tags?

    Cheers for the great work & updates. WP Fusion rocks!

    1. Thanks Peter!

      Yes it does work, but we use Static Lists with HubSpot instead of tags. The functionality is the same, it’s just a labelling difference. I’ve updated the post to be clearer 🙂

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