HubSpot Webhooks


You can use webhooks in HubSpot to send data back to your WordPress site using WP Fusion. Using these webhooks, you can create new users on your WordPress site, or update existing users’ meta data and tags.

Webhooks are available in the following HubSpot editions:

  • Marketing Hub Professional
  • Marketing Hub Enterprise
  • Sales Hub Professional
Having trouble receiving webhooks? Check out our troubleshooting guide.

Getting started

Webhooks are managed in HubSpot by going to Automation >> Workflows from the top navigation menu.

For this tutorial, we’ll be showing you how to create a new WordPress user when a contact is added to a specific HubSpot list. See below for additional options when constructing the URL parameters.

First create a new workflow, and then add an enrollment trigger. Here we’ve set workflow to run whenever someone is added to the list “Import to WordPress.”


Next, add a “Trigger a webhook” action. Enter the URL to your site following the examples below, and choose “POST” for the method.

Now, every time a contact is added to this list, a new WordPress user will be created based on their contact data in HubSpot. If the user already exists on the site, they will be updated (no duplicate users will be created).


WP Fusion supports several URL methods for webhooks:

To update a user’s tags

To update an existing WordPress user’s tags from the contact record, the URL for the webhook should look like the following:

To update a user’s tags and meta data

To update a user’s tags and pull any new meta data from HubSpot for that contact, the URL for the webhook should look like the following:

Create a new user

To create a new user, use the following URL:

You can also specify additional parameters in user creation. For example, to send the user a welcome email containing a link to log in on your site, use the following:

You can also specify a specific user role to be assigned to the new user. For example, to set the new user to the “customer” role, use the following:

Note that you have to have registered a “customer” role on your site for this to work. By default users will be assigned the role of “subscriber”.

The add method will update a user if an existing user already exists. It will not create a duplicate user.

Note: By default, user accounts will be created with their email address as the username and a randomly generated password. However, if you have created a custom username field and password field in HubSpot, and enabled these fields in WP Fusion for sync with user_login and user_pass on your website, the new users will be given the usernames and passwords stored in their HubSpot contact record.

User passwords

New user accounts will be created with an automatically generated password. If you’d like to use this password in your email marketing, you can send the password back to HubSpot after it has been generated.

In the Webhooks section of the General settings tab, check the box for Return Password, and select a field in HubSpot where the password should be stored.

After a new user is created, their automatically generated password will now be saved back to their contact record, and you can use a merge field to include it in an email. The username will be the contact’s email address.

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