Formidable Forms

#Overview

WP Fusion integrates with Formidable Forms to add contacts to your CRM of choice when they submit a form on your site. You can also tag contacts based on the form that was submitted.

#Setup

After creating your form, go to the form settings and click on Actions & Notifications. From the actions row, click the WP Fusion icon to add a new form action.

Screenshot of a form settings interface displaying Actions & Notifications. Options include Send Email, Create Post, Register User, and WP Fusion CRM integration. There are numbered highlights guiding you through steps to access and configure these features seamlessly.

Then the WP Fusion form action panel will appear.

Screenshot of a WP Fusion CRM integration setup screen displaying action name selection, trigger condition set to Entry is created, and seamless field mapping for transferring WordPress form fields to ActiveCampaign. A checkbox option and contact form tag enhance the process.

For each field on your form, you can select a corresponding contact field in your CRM to save the data. You can also specify tags to be applied to the contact when they fill out the form.

If you are using Formidable Forms Pro and conditional logic, you can create multiple WP Fusion form actions to apply different tags based on your conditional logic rules.

#Payments

If you’re using a payment gateway addon for Formidable Forms (or the free Stripe integration with Formidable Forms Lite), you can also optionally trigger your WP Fusion actions based on payment or subscription status.

Screenshot showing WP Fusion CRM integration settings. The interface displays options for triggering actions: Entry is created and Successful Payment are selected. Fields for mapping form fields to Ontraport fields are partially visible below.

These options will appear in the Trigger this action when dropdown when editing the WP Fusion actions on any payment form.

Note: The Payment Failed trigger refers to a failed recurring payment. A failed initial payment will trigger the Entry is created trigger but will not fire any of the other triggers.

For more information see the Formidable Forms documentation.

#User Registration

If you’re using the User Registration addon for Formidable Forms, WP Fusion can also sync user registrations and profile updates to your connected CRM.

In this case it’s not necessary to set up a WP Fusion form action.

#Action Setup

After creating your registration or profile form, add a User Register action under the Actions and Notifications panel in the Formidable Forms settings.

Screenshot of a user profile editing interface, featuring sections like General, Actions & Notifications, and User Meta with fields for favorite_color and custom_phone. Options for email confirmation, user permissions, and WP Fusion CRM integration are displayed.

For each form entry you’d like to save to the user record, create a meta name, and select the corresponding form field.

For more information on the User Registration action setup, see the Formidable Forms documentation.

#Syncing the fields to your CRM

Once you’ve configured the User Registration action, head to the Contact Fields tab in the WP Fusion settings and scroll down to the Formidable Forms Registration section.

A screenshot of a form settings page showcases fields like What industry do you work in?, Favorite Color, and Custom Phone, with options to select field types, apply filters, and enable WP Fusion CRM integration. The Favorite Color and Custom Phone fields are highlighted.

For each registration field you’ll be able to select a corresponding field in your CRM to store the data.

When a user registers or updates their profile, the selected fields will be synced to your CRM.

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These features require a

Personal

license of WP Fusion

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