Drip Overview


WP Fusion’s Ecommerce Addon (available for Plus and Professional license holders) supports sending ecommerce transaction data to your Drip account for sales made in:

  • WooCommerce
  • Easy Digital Downloads
  • Event Espresso
  • LifterLMS
  • and Restrict Content Pro

Getting Started

Install and activate the Ecommerce Addon, and then navigate to the Addons tab of the WP Fusion settings.

Check the box next to Orders to enable sending order data to Drip.

You can also optionally send a conversion event to Drip at checkout, in addition to the order data. For more info on conversions, see this article.

API Version

Drip has two APIs for order data, and they display data differently and have different features. WP Fusion uses the Orders API by default.

Orders API:

  • Adds the order details to a table on the subscriber’s activity log (see below)
  • Can trigger Placed an order events in workflows and rules
  • Updates lifetime value

Shopper Activity API

  • Adds the raw order data to the subscriber’s activity log (see below)
  • Product purchase data can be used in segments
  • Order details can be sent in emails
  • Revenue metrics can be viewed in reports
  • Updates lifetime value

How it Works

When a customer checks out on your site, WP Fusion will create a new transaction in Drip with the products purchased, the quantities, and total sale value. This sale data will be tied to the contact record who made the purchase. The contact’s Lifetime Value will also be updated.

How it Looks

Purchase data is stored in the subscriber’s Activity Log (Orders API)
Purchase data is stored in the subscriber’s Activity Log (Shopper Activity API)
The subscriber’s lifetime value is updated