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Drip Enhanced Ecommerce

  • Last updated on August 8, 2024

#Overview

WP Fusion’s Ecommerce Addon (available for Plus and Professional license holders) supports sending ecommerce transaction data to your Drip account for sales made in:

#Getting Started

Install and activate the Ecommerce Addon, and then navigate to the Enhanced Ecommerce tab of the WP Fusion settings.

Screenshot of the WP Fusion Settings page in WordPress, highlighting options for Enhanced Ecommerce and CRM integration. Includes Drip Ecommerce Tracking, Misc. Ecommerce Settings, and Total Revenue setup. Features checkboxes and a Save Changes button for seamless WP Fusion CRM integration.

The Orders setting is enabled by default— as long as this is checked, WP Fusion will automatically sync order data to Drip from any of the supported ecommerce plugins (above).

There are two additional settings:

#Sync attributes

If you’re using a WooCommerce extension which attaches additional metadata to orders (i.e. WooCommerce Product Addons) and you wish to see this data in Drip, check the box for Sync Attributes.

Each product attribute or variation will be sent to Drip as a separate line item.

Screenshot of a WooCommerce order summary with WP Fusion CRM integration. It displays a red T-shirt priced at $36, size medium, color red, and flat rate shipping of $20.50. The subtotal is $56.50, tax $1.45, and total $57.95, while revenue stands at $65.50. .
When Sync Attributes is enabled in the WP Fusion settings, each selected product attribute is set to Drip as a line item on the order.

This can be used to trigger workflows based on specific variation purchases, or custom field values collected at checkout.

For example you could use WooCommerce Gravity Forms Product Addons to ask the customer if their gift needs personalizing, and then use this value as a condition in your Drip workflows.

#Sync product edits

By default, WP Fusion syncs your products with Drip as customers check out on your store. However, this means that you can only use a Product Content Block in an email with products that have already been purchased.

By enabling Sync Product Edits (with WooCommerce), WP Fusion will create and update products in Drip as they are published and edited in WooCommerce.

Note: Products created in WooCommerce don’t show up in Drip right away. In our experience it can take about an hour for Drip to process the new product data and make it available for the Product Content Block.

#How it works

When a customer checks out on your site, WP Fusion will create a new order in Drip with the products purchased, the quantities, and total sale value. This sale data will be tied to the contact record who made the purchase. The contact’s Lifetime Value will also be updated.

#Variable products

If you’re selling variable products with WooCommerce, WP Fusion will update the Product Variant ID property in Drip with the ID of the product variation.

Screenshot of an Edit Trigger interface with WP Fusion CRM integration features showing options for setting automation parameters. The event selected is Drip Shopper Activity - Placed on order, with filters for Product Name and Product Variant ID. Options to add more filters are visible.
WP Fusion updates the Product Variant ID field in Drip with a variable product’s ID, and this can be used in triggers and conditions.

This can be used to trigger workflows based on a specific product variation purchase— for example a monthly vs annual subscription.

#How it looks

The screenshot of the orders dashboard showcases seamless WP Fusion CRM integration, displaying four orders with numbers, dates, times, and revenues. Orders 6961, 6855, and 6853 each boast $50.50 revenue; Order 6760 stands out with $58.50. A plus icon enhances accessibility for further details.
Orders are shown in the subscriber’s orders feed
Order summary for Sample Product purchased twice at $363.64. Subtotal: $181.82 with a $10.00 discount, totaling $171.82. Revenue is highlighted in green, seamlessly connected to WP Fusion CRM integration. Order number 6351, dated October 1, 2019, at 10:44 AM.
Order details are stored including products purchased, images, taxes, discounts, and shipping
Screenshot showing Lifetime Value as $114.40, with a note below stating The total amount of revenue received from this subscriber. This data insight, enhanced by Drips analytics, offers a deeper understanding of customer engagement and potential.
Lifetime values are updated automatically

#Video – Enhanced Ecommerce – Drip

#Order status changes

With WooCommerce, when an order status is updated, WP Fusion will automatically sync the status to Drip.

  • When an order is marked Processing, the status in Drip will be updated to Placed
  • When an order is marked Completed, the status in Drip will be updated to Fulfilled
  • When an order is marked Cancelled, the status in Drip will be updated to Cancelled
  • When an order is Refunded, the status in Drip will be updated to Refunded and the order total will be set to 0
An online order summary reveals order #6961, dated Dec 19, 2019. It includes a flat rate shipping charge of $40.50, a $10 variable product, and two zero-cost items. Marked Canceled, the total is $50.50 with a final total of $0, synced through WP Fusion CRM integration.
A cancelled order in WooCommerce is updated in Drip

Note that the status shown in the Drip Orders list doesn’t fully indicate the status of the order:

    • Both Placed and Fulfilled orders appear exactly the same, with a green badge and the total amount paid.
    • Refunded orders show a green badge but a $0.00 total order amount.
    • Cancelled orders show a red “Cancelled” badge.

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