WP Fusion Logo

MailerLite Enhanced Ecommerce

  • Last updated on August 8, 2024

#Overview

WP Fusion’s Ecommerce Addon (available for Plus and Professional license holders) supports sending ecommerce transaction data to your MailerLite account for sales made in:

Using WP Fusion you can see real-time stats in MailerLite on the revenue from your campaigns and workflows, as well as track order counts and lifetime values for your subscribers.

#Getting Started

Install and activate the Ecommerce Addon, and make sure the MailerLite ecommerce campaign tracking script is enabled on your site.

You can either add this yourself, using Google Tag manager, or you can simply check the box for MailerLite Site Tracking from the General tab in the WP Fusion settings.

That’s it! Your new customers and orders will automatically be synced to MailerLite as they check out on your store.

#Additional settings

There are two additional settings on the Enhanced Ecommerce tab in the WP Fusion settings.

Screenshot of the Enhanced Ecommerce tab in WP Fusion Settings, showcasing seamless CRM integration. Options include Sync Attributes and Sync Product Edits, with a checkbox selected for syncing WooCommerce products to MailerLite upon creation or update.

#Sync attributes

If you’re using a WooCommerce extension which attaches additional metadata to orders (i.e. WooCommerce Product Addons) and you wish to see this data in MailerLite, check the box for Sync Attributes.

On most stores this isn’t necessary.

#Sync product edits

By default, WP Fusion syncs your products with MailerLite as customers check out on your store. However, this means that you can only use a Product Content Block in an email with products that have already been purchased.

By enabling Sync Product Edits (with WooCommerce), WP Fusion will create and update products in MailerLite as they are published and edited in WooCommerce.

A screenshot of a webpage editor displays a cardboard box labeled Simple Product priced at $99, with a green Shop now button below. The left sidebar offers options like Navigation and Text, while the right panel includes style adjustments for buttons and WP Fusion CRM integration settings.
Products from your ecommerce shop or membership platform in WordPress can be displayed in dynamic MailerLite email blocks.

#How it works

When a customer checks out on your site, WP Fusion will create a new order in MailerLite with the products purchased, the quantities, and total sale value.

#How it looks

The basic level of integration will add two rows to the Subscriber Details panel showing your store name and the customer’s lifetime value and total orders count.

Screenshot of a MailerLite dashboard showcasing subscriber details integrated with WP Fusion CRM. Includes email, groups, name, and company. Displays two custom fields: total spent of 124 and orders count of 2. An Edit button is visible for seamless updates.
Any orders synced by any of WP Fusion’s ecommerce integrations will be used to update the lifetime values and total order counts on your subscribers’ records.

If you have enabled MailerLite site tracking, you can also use WP Fusion to track the ecommerce performance of your automations and campaigns.

First create an automation or campaign and ensure that E-commerce link tracking is enabled.

Screenshot of an email setup page featuring fields for sender name and email, labeled Very Good Plugins and info@verygoodplugins.com. Below, options like Track opens, Enable UTM tags, and E-commerce link tracking are available, seamlessly integrating with WP Fusion CRM integration.

When a customer visits a link in the email to your store and makes a purchase, WP Fusion will attribute their order to that email.

You can then view the performance of your automation and campaign emails from the E-commerce Stats tab when editing any subscriber in MailerLite.

The screenshot reveals an e-commerce stats dashboard integrated with WP Fusion CRM, highlighting a subscribers activity. It shows 1 order with total revenue of $99, featuring the product Buy my stuff! priced at $99, dated 2023-06-06.
When the tracking script is enabled, you can view ecommerce performance from your automations and campaigns on subscribers in MailerLite.

You can also view the performance of individual campaigns by clicking the E-commerce tab when viewing any campaign report.

Screenshot of a dashboard showing e-commerce conversions with WP Fusion CRM integration. It displays two orders totaling $208 and a conversion rate of 200%. Orders from two email addresses, with details like date, time, product, and value, are listed below.
Revenue in WordPress generated by MailerLite campaign emails show up in the campaign’s E-commerce report.

#Products in emails

WP Fusion also makes your products and membership plans available for embedding into MailerLite emails.

To use this feature, open the visual email builder, add a product block, and click Add products from your store.

A pop-up window titled Select a product features options with checkboxes: Simple Subscription, Simple Product, Test - License, and Variable Product - Red. Buttons for Cancel and Insert are at the bottom. The background, showcasing WP Fusion CRM integration, is subtly blurred.
WP Fusion’s Enhanced Ecommerce integration with syncs your products into MailerLite so they can be embedded in emails.

A window will open showing all the products that WP Fusion has synced with MailerLite, and you can select them and embed them in your email.

Was this helpful?

These features require a

Plus

license of WP Fusion
View Pricing