HighLevel Webhooks


You can use webhooks in HighLevel to send data back to your WordPress site using WP Fusion. Using webhooks you can create new users on your WordPress site based on automations in HighLevel, or update existing users’ meta data and tags.

Having trouble receiving webhooks? Check out our troubleshooting guide.


To create webhook in HighLevel, head to Triggers » Add Trigger.

For What should trigger this rule? select the event that should trigger the webhook.

In this case we are sending the webhook when the Sample Product Purchased tag is applied to a contact.

The webhook in the screenshot uses wpf_action=add, which will import a new WordPress user from the HighLevel contact record, along with the contact’s custom fields and tags. If a user already exists with the same email address, that user’s custom fields and tags will be loaded from HighLevel. For more info on the different webhook methods see below.

In the What actions should we perform? column, select Execute Web Hook, and then enter the webhook URL to your site.

You can find your webhook base URL at the bottom of the General tab in the WP Fusion settings.

For the available webhook URL parameters, see below:

Webhook URL parameters

You can format your webhook URL in a few different ways to customize the behavior:

To update a user’s tags

To update an existing WordPress user’s tags from the contact record, the URL for the webhook should look like the following:


To update a user’s tags and meta data

To update a user’s tags and pull any new meta data from HighLevel for that contact, the URL for the webhook should look like the following:


Create a new user

To create a new user, use the following URL:


You can also specify additional parameters in user creation. For example, to send the user a welcome email containing a link to log in on your site, use the following:


You can also specify a specific user role to be assigned to the new user. For example, to set the new user to the “customer” role, use the following:


Note that you have to have registered a “customer” role on your site for this to work. By default users will be assigned the role of “subscriber”.

The add method will update a user if an existing user already exists. It will not create a duplicate user.

Note: By default, user accounts will be created with their email address as the username and a randomly generated password. However, if you have created a custom username field and password field in your HighLevel application, and enabled these fields in WP Fusion for sync with user_login and user_pass on your website, the new users will be given the usernames and passwords stored in their HighLevel contact record.

User passwords

New user accounts will be created with an automatically generated password. If you’d like to use this password in your email marketing, you can send the password back to HighLevel after it has been generated.

In the Webhooks section of the General settings tab, check the box for Return Password, and select a field in HighLevel where the password should be stored.

After a new user is created, their automatically generated password will now be saved back to their contact record, and you can use a merge field to include it in an email. The username will be the contact’s email address.

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