Customer.io Event Tracking

#Overview

Using WP Fusion you can track events from supported plugins in Customer.io.

#How it works

You can configure events globally, or on individual courses, forms, and products.

Each event can contain a title, and any number of key/value pairs containing the event data.

When an event is tracked in a supported plugin, it will be recorded to the WP Fusion activity logs, and sent to the corresponding person’s contact record in Customer.io.

Tracked events will then show up in that contact’s Activity timeline.

#How it looks

Events are displayed on the Activity timeline on Customer.io person records.

You can click on any event to expand it and see its properties.

Events can also be used as campaign triggers.

And events can be used for campaign goals and conversions.