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Omnisend Event Tracking

  • Last updated on January 31, 2024

#Overview

Using WP Fusion you can track events from WordPress plugins in Omnisend— allowing you to track customer behavior on your site and trigger automations based on purchases, course progress, video engagement, form submissions, and more.

The Event Tracking addon currently supports the following plugins:

#How it works

You can configure events globally, or on individual courses, forms, and products.

Screenshot of the WP Fusion Event Tracking interface highlighting CRM integration features. It displays trigger settings for bbPress and BuddyBoss integrations, with options for forum topics and group joins. The WordPress admin sidebar is visible on the left.
Syncing events from BuddyBoss allows you to send additional details like the forum topic title, content, and group name (when someone joins a group).

Each event can contain a title, and any number of key/value pairs containing the event data.

Screenshot of a WooCommerce automation setup showcasing WP Fusion CRM integration with triggers for actions: Purchased Product and Order Placed. Product details like price, SKU, and categories are shown, along with order details like total and status.
In this example WooCommerce product purchases and new orders are configured to send events to Omnisend.

When an event is tracked in a supported plugin, it will be recorded to the WP Fusion activity logs, and sent to the corresponding person’s subscriber record in Omnisend.

Screenshot of a LearnDash settings page featuring WP Fusion CRM integration. It displays triggers for Course Progress and User, offering options to configure data transmission like course progress, quiz attempts, and login information via specified webhooks.
WP Fusion’s event tracking with LearnDash supports course progress and quiz attempts.

Tracked events will then show up in that subscribers activity timeline, and can also be used as triggers and conditions in automations.

For more information on events in Omnisend, see the Omnisend documentation.

#How it looks

Events are displayed in the activity timeline on Omnisend subscriber records.

The dashboard showcases contact activity details for a user, including email, creation date, and channel information, seamlessly integrated with WP Fusion CRM. Recent activities like joining a group and tracking course progress are listed with timestamps.
Custom events tracked by WP Fusion show up in each subscriber’s activity feed.

You can click on any event to expand it and see its properties.

Screenshot of a webpage showing an event details pop-up, featuring Course Progress - My cool course with JSON data: {last_step: Lesson One, percent: 85}. A Copy event button is visible below, seamlessly integrating WP Fusion CRM for enhanced tracking and management.
Clicking Event Details shows the details for a specific event. These values can then be used in automations.

The properties in events can be used in automation triggers, and as conditions.

Screenshot of an event-driven workflow platform with WP Fusion CRM integration. The left side displays a sequence of actions: 1. SMS, 2. Push notification, 3. Delay, among others. The right panel provides a trigger setup for a quiz attempt with filters and audience options.
Custom events can be used as triggers in automations, and event properties can be used as conditions.

In this example, we’ve triggered a Quiz Attempt event whenever a quiz is attempted in LearnDash.

If the quiz score is less than 80 (%), an automatic email is triggered to the student asking if they need additional help.

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