How to Connect Customer.io to WordPress

#Overview

In this video, you will learn how to install WP Fusion and set up a direct connection to your Customer.io account.

To get started install and activate the WP Fusion plugin, then navigate to Settings » WP Fusion.

From the ‘Select Your CRM’ list choose ‘Customer.io’.

Next, we will need to locate three pieces of information to initiate the connection. The ‘API Key’, ‘Tracking Site ID’, and the ‘Tracking API Key’.

To find these pieces of information, log in to your Customer.io account.

Navigate to Settings » Account Settings » API Credentials.

customer.io account settings menu showing options for account, workspaces, security, and api credentials, with api credentials highlighted to help connect customer.io.

For the API Key, go to the API Keys tab and click Create API Key.

the manage api credentials settings page for the customer.io wordpress integration, with an orange arrow pointing to the create api key button.

In the Create API Key settings:
1. Select your workspace.
2. Under Choose a key type, select Private API key.
create api key modal for the customer.io wordpress integration, showing options for public api key, private api key, and track site id + key, with the private api key option currently selected.
3. Under Choose where it’s used, select None (Track and App API only).
create api key modal window for customer.io integration showing steps to choose a workspace, key type, and usage, with a dropdown menu selected for the final step.
4. Enter a name for your API key.
Then proceed with creating the key.

Once the API key has been created, copy it and paste it into the API Key field in WP Fusion’s settings.

For the Tracking Site ID and Tracking API Key, follow the same process to create an API key, but this time, under Choose a key type, select Track site ID + key.

Then proceed with creating the Track key pair.

a customer.io create api key modal window displaying a tracking site id and api key pair, with a copy to clipboard icon for wordpress integration.

Once created, copy the Track site ID and Track key, and paste them into their corresponding fields in the WP Fusion settings. Finally, click on ‘Connect’.

WP Fusion will now establish a direct connection to your Customer.io account and import your tags and custom fields.

Screenshot of a setup page for API Configuration featuring WP Fusion CRM integration. It includes fields for selecting a CRM and entering API key details. Arrows indicate buttons labeled Connect and Save Changes. Options to enter or deactivate a license key are also visible.

To finalize the process click on ‘Save Changes’.

#Custom fields

Custom properties in Customer.io can be managed directly in WP Fusion.

When configuring your field mappings via the Contact Fields settings, simply type in the desired property name, and click the prompt to (add new).

A screenshot of a form interface for entering billing information with seamless WP Fusion CRM integration. Fields for company name, country, street address (selected with a dropdown), apartment, town, state, and postcode are visible.

The data will be synced automatically to the custom property.

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