How to Connect Brevo to WordPress


In this guide, you will learn how to install WP Fusion and set up a direct connection to integrate your WordPress website with your Brevo account.

To get started install and activate the WP Fusion plugin, then navigate to Settings » WP Fusion.

From the ‘Select Your CRM’ list choose ‘Brevo’.

Enter your API key, which can be found in your Brevo account here, and click ‘Connect’ to initialize the connection.

Once the connection is completed, click Save Changes below to save the changes.

That’s it! Your site is connected, and new WordPress users and customers will automatically be synced with Brevo in real time.


Using webhooks in Brevo automation, you can automatically sync list changes and contact updates from Brevo back to WordPress. You can even import new users based on Brevo contacts.

For more information, see the documentation on Bevo Webhooks.

#Site tracking

WP Fusion includes a copy of the Brevo tracking scripts, which can be enabled on the General settings tab.

When site tracking is enabled, any new users, customers, or form submissions will automatically be identified to Brevo, and their page views will be tracked.

For more information, see the Site Tracking documentation.

#Enhanced Ecommerce

WP Fusion’s Enhanced Ecommerce Addon (available for Plus and Professional license holders) supports sending ecommerce transaction data as Deals to your Brevo account for sales made in WooCommerce and other popular ecommerce plugins.

WooCommerce orders appear as Deals in Brevo sales pipelines
The single deal view shows the title and value, and the deal description contains a list of purchased products and their prices.

For more information, see the documentation on Brevo Enhanced Ecommerce.

#Event Tracking

WP Fusion’s Event Tracking Addon can send events in real-time from supported plugins to Brevo. For more information, see the documentation.

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