How to Connect Brevo to WordPress

#Overview

In this guide, you will learn how to install WP Fusion and set up a direct connection to integrate your WordPress website with your Brevo account.

To get started install and activate the WP Fusion plugin, then navigate to Settings » WP Fusion.

From the ‘Select Your CRM’ list choose ‘Brevo’.

Screenshot of WP Fusion Settings page showcasing CRM integration options, including selecting a CRM from a dropdown menu, entering an API Key with a Connect button, and managing a License Key with a Deactivate License button. A Save Changes button is conveniently located at the bottom.

Enter your API key, which can be found in your Brevo account here, and click ‘Connect’ to initialize the connection.

Once the connection is completed, click Save Changes below to save the changes.

That’s it! Your site is connected, and new WordPress users and customers will automatically be synced with Brevo in real time.

#Webhooks

Using webhooks in Brevo automation, you can automatically sync list changes and contact updates from Brevo back to WordPress. You can even import new users based on Brevo contacts.

Flowchart illustrating a contact list import process to WordPress using WP Fusion CRM integration with two steps: Contact added to list and Webhook. An option to add more entry points is available. The Webhook URL is partially shown.

For more information, see the documentation on Bevo Webhooks.

#Site tracking

WP Fusion includes a copy of the Brevo tracking scripts, which can be enabled on the General settings tab.

Screenshot of a Brevo Site Tracking settings page displays options for enabling site tracking scripts with a checkbox, alongside an input field for the Tracking Client Key that is blurred for privacy. A note guides users in locating the client key in their account, streamlining WP Fusion CRM integration.

When site tracking is enabled, any new users, customers, or form submissions will automatically be identified to Brevo, and their page views will be tracked.

For more information, see the Site Tracking documentation.

#Enhanced Ecommerce

WP Fusion’s Enhanced Ecommerce Addon (available for Plus and Professional license holders) supports sending ecommerce transaction data as Deals to your Brevo account for sales made in WooCommerce and other popular ecommerce plugins.

A sales pipeline dashboard seamlessly integrated with WP Fusion CRM displays five deals in various stages: Draft, On Hold, Completed, Refunded, and In Negotiation. Each deal card showcases its name, estimated revenue, and associated contact for streamlined management.
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WooCommerce orders appear as Deals in Brevo sales pipelines
Screenshot of a webpage displaying WooCommerce Order #383, currently on hold with a potential value of $297.00. Activities cover deal stages and creation by Zac Miranda and Ace Miranda, with associated companies listed. WP Fusion CRM integration ensures seamless management of customer data.
The single deal view shows the title and value, and the deal description contains a list of purchased products and their prices.

For more information, see the documentation on Brevo Enhanced Ecommerce.

#Event Tracking

Screenshot of a web analytics dashboard displaying event logs, enhanced by WP Fusion CRM integration. It includes event types, creation dates, sender email addresses, IP addresses, and message IDs. The filter shows a date range from 07-25-2023 to 07-31-2023.

WP Fusion’s Event Tracking Addon can send events in real-time from supported plugins to Brevo. For more information, see the documentation.

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