In this video, you will learn how to install WP Fusion and set up a direct connection to your Omnisend account. To get started install and activate the WP Fusion plugin, then navigate to Settings » WP Fusion.
From the ‘Select Your CRM’ dropdown choose ‘Omnisend’.
To enable the connection to Omnisend we need to locate your API Key.
This can be found by logging into your Omnisend account and clicking on Store Settings
Then choose ‘API Keys’ and click ‘Create API key’.
#Connect your store to Omnisend
To use automations, first you need to enable Site tracking in WP Fusion.
Go to your Omnisend account, navigate to Automation, and click ‘Connect your store’.
Then click ‘Verify and Connect’.
This will check if the tracking snippet is installed and then the store is connected.
If your store does not appear validated after 24 hours, please contact Omnisend support.
At the moment it’s not possible to remove tags via the Omnisend API.
To get around this, when a tag is removed WP Fusion will update a custom property on the subscriber with the tag name, and the value set to
When loading tags, WP Fusion will also check the subscriber’s custom property values to generate an accurate list of the subscriber’s tags.
This makes Omnisend fully functional with all of WP Fusion’s features and integrations. If you would prefer not to see this custom properties in your account, you can also create an automation to remove the associated tag when the custom property is updated.