How to Connect Klaviyo to WordPress

#Overview

In this guide, you will learn how to install WP Fusion and set up a direct connection to integrate your WordPress website with your Klaviyo account.

To get started, install and activate the WP Fusion plugin, then navigate to Settings » WP Fusion.

From the ‘Select Your CRM’ list, choose ‘Klaviyo’.

screenshot of the wp fusion settings page in wordpress, showing api configuration to connect with your crm, a blue “authorize with klaviyo” button, license key entry, and an option to import settings via file upload.

Click ‘Authorize with Klaviyo’ to initialize the connection and generate access and refresh tokens for your website.

a permission prompt asks to connect wp fusion with your wordpress account info, offering deny or allow options. an orange arrow highlights the allow button.

Allow WP Fusion (OAuth).

Once the connection is completed, click Save Changes below to save the changes.

That’s it! Your site is connected, and new WordPress users and customers will automatically be synced with Klaviyo in real time.

#Event tracking

Screenshot of a user interface displaying a profile for Jack Arturo with metrics like site activity and email opens. On the left, options include campaigns and signup forms. An event for a submitted test form details a favorite color and choice, showcasing WP Fusion CRM integration.

WP Fusion’s Event Tracking Addon can send events in real-time from supported plugins to Klaviyo. For more information, see the documentation.

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