#Overview
In this video, you will learn how to install WP Fusion and set up a direct connection to your ActiveCampaign account.
To get started install and activate the plugin, then navigate to Settings » WP Fusion. From the ‘Select Your CRM list’ choose Active Campaign.
Next, we will need to locate to pieces of information: Your API URL and your API Key.
To find the API URL login to your ActiveCampaign account, go to ‘Settings’, and click on the ‘Developer’ tab.
Copy the URL and paste it into the API URL field in WP Fusion
The API Key can be found directly below the URL.
Let’s copy it once more and paste it into the appropriate field.
Finally, click on ‘Connect’.
WP Fusion will now establish a connection to Active Campaign and import your tags and custom fields.
Then click ‘Connect’ to initialize the connection.
Once the connection is completed, click Save Changes below to save the changes.
That’s it! Your site is connected, and new WordPress users and customers will automatically be synced with ActiveCampaign in real time.
- For exporting historical data from before you installed WP Fusion, check out the Exporting Data guide.
- For mapping and syncing additional custom fields with ActiveCampaign, see the Syncing Contact Fields guide.
- For using ActiveCampaign tags to track activity in WordPress and personalize the user experience, check out the Working with Tags and Restricting Access to Content guides.
#Webhooks
Using webhooks in ActiveCampaign automations, you can automatically sync tag changes and contact updates from ActiveCampaign back to WordPress. You can even import new users based on ActiveCampaign contacts.
For more information, see the documentation on ActiveCampaign Webhooks.
#Site tracking
WP Fusion includes a copy of the ActiveCampaign tracking scripts, which can be enabled on the General settings tab.
When site tracking is enabled, any new users, customers, or form submissions will automatically be identified to Bento, and their page views will be tracked.
For more information, see the Site Tracking documentation.
#Event tracking
WP Fusion’s Event Tracking Addon can send events in real time from supported plugins to Bento. For more information, see the documentation.
#Enhanced Ecommerce
WP Fusion’s Enhanced Ecommerce Addon (available for Plus and Professional license holders) supports sending ecommerce transaction data as Orders to your ActiveCampaign account for sales made in WooCommerce and other popular ecommerce plugins.
For more information, see the documentation on ActiveCampaign Enhanced Ecommerce.
#Accounts
In addition to updating contact records and applying tags, WP Fusion can update account records in ActiveCampaign, and associate contacts with accounts. For more information see the ActiveCampaign Accounts documentation.
